Press Releases (175)

LUNA RAE GET BIG BREAK AS VODAFONE BIG TOP 40 FUTURE BREAKER

Norfolk based Myra Mwang’ombe and Beth Wyn-Jones from Wales are celebrating winning Vodafone’s Future Breakers monthly competition as part of singer-songwriting duo Luna Rae. Winning the competition has given the unsigned 20 year olds a fantastic platform to launch their budding music careers. The Future Breakers initiative, launched this year as part of the Vodafone Big Top 40 partnership with Global, offers Luna Rae the money-can’t-buy chance to record and produce their single ‘Running for You’ with industry professionals, as well as having the live session broadcast online with the Vodafone Big Top 40.

The fresh faced pop double act, who met at university, were keen singers as children and mainly performed on social media before getting their big break with Vodafone Future Breakers.  With inspirations from the likes of Beyoncé, Rhianna and Michael Jackson, the girls hope this will be a stepping stone to something bigger and they are planning an EP release in the summer.

On Luna Rae’s experience with Vodafone Future Breakers, the girls commented; “It was amazing to be given the chance to record our song live. We’re not just making music to make music, it’s generally a reflection of our lives and hopefully somebody can relate to it. It’s thanks to Vodafone and Global that we can share our music and the experience has been incredible.”

Fronted by the Vodafone Big Top 40’s very own Marvin Humes, Vodafone Future Breakers is continuing the search for the very best unsigned talent from across the UK to uncover the next big thing in music or ‘future breaker’.  Listeners, budding artists and band members can enter their tracks/videos through the dedicated hub where they could win a recording studio session with a top industry producer!

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Notes to editors:

Find out more about Vodafone Future Breakers and the Vodafone Big Top 40 here:

 

 

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LOVE US OR LEAVE US- VODAFONE’S 30 DAY NETWORK GUARANTEE

Vodafone’s network promise comes into its own 15 days after launch

  • Vodafone 30 Day Network Guarantee gives all new and upgrading mobile customers 30 days to try us, love us or leave us – with no strings attached
  • The guarantee applies to consumers and small businesses buying any of Vodafone’s bundles or devices
  • The commitment leads the industry and goes far beyond a customer’s statutory rights

Two weeks has flown by since the launch of Vodafone’s industry leading network guarantee, highlighting when customers would usually be fully committed to their contract. Now at day 15 of the 30 day network promise, it marks just the halfway point where customers can continue to have the freedom to decide if they love us or want to leave us.

Choosing a new network provider can be complicated – it’s a combination of a strong network with great coverage and impressive speeds with a cost that doesn’t break the bank each month. We know it’s a big decision to agree to any commitment lasting 12 months or more – so from 11th April we introduced the Vodafone 30 Day Network Guarantee, giving new and upgrading customers the freedom to experience the strength and quality of our Network before they fully commit.

It’s a mark of confidence in our network and services – in which we’ve invested more than £2 billion since 2014.  We’ve spent over £200 million in London during 2014 and 2015 to provide 99% 4G population coverage and our coverage is now unbeatable in 40 large towns and cities across the UK.

Jeroen Hoencamp, CEO, Vodafone UK said “This industry first guarantee, truly puts the needs of our customers at the heart of our business. We’ve invested heavily in our network and services over the past few years so we’re now giving our customers the freedom to really test the strength and speed of it across the UK. Today’s the day when our 30 day guarantee starts to make its mark as a great step forward in improving customer satisfaction in our network.”

The guarantee applies to all new and upgrading Pay monthly and Pay as you go bundles purchased through Vodafone direct channels, such as our 500 retail outlets, online shop and over the phone, so customers have the reassurance that if it’s not for them, they can return it to us, no questions asked.

More information on the Network Guarantee is available here: www.vodafone.co.uk/30daynetworkguarantee

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Notes to editors:

  • Terms and exclusions apply. Available only on purchases from Vodafone directly on Consumer and eligible Enterprise bundles. Contract and out-of-bundle charges apply until cancellation. Refund may be reduced if returns are incomplete or damaged.
  • Vodafone has expanded its ultrafast 4G coverage to 824 larger cities, towns and districts as well as thousands of smaller communities across the UK. For more information on our 4G coverage visit vodafone.co.uk/4g
  • Customers can check Vodafone’s current and planned coverage at http://www.vodafone.co.uk/ournetwork-and-coverage/uk-coverage-map/index.htm
  • Coverage predictions are based on an assumption that Vodafone can obtain planning permission to build sites, access to land or buildings to place equipment and backhaul to connect sites
  • Vodafone 4G is typically 3.6 times faster than our 3G. Speeds vary and depend on coverage and demand – for more information visit vodafone.co.uk/4g (Ookla 2015)

 

 

 

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VODAFONE AND BRITISH LIBRARY CREATE INTERACTIVE ‘DIGITAL LIBRARY’ WALLPAPER OF SHAKESPEARE’S ICONIC WORKS

  • Rolls of ‘digital library’ wallpaper featuring QR codes on the spines of virtual books will allow the public to download the first editions of fourteen of Shakespeare’s  plays, including Midsummer Night’s Dream, Hamlet and Romeo & Juliet, from the British Library collections
  • Marking 400 years since Shakespeare’s death, 400 rolls of digital library wallpaper will be made available to UK schools, scout huts and young people across the country
  • Celebrating the Bard’s greatest works, the ‘digital library’ of Shakespeare’s original works will see an area in Trafalgar Square taken over by the virtual library shelves on the 400th anniversary of his death, 23rd April 2016

On the 400th anniversary of Shakespeare’s death, Vodafone and the British Library have made some of the earliest and rarest editions of Shakespeare’s plays available to all, allowing people to download the Bard’s most popular works from specially-designed wallpaper featuring virtual library bookshelves.

Shakespeare’s plays began to be printed in 1594 and appeared as pamphlets called ‘quartos’. Affordably priced and pocket-sized, the creation of these editions made Shakespeare’s works available to the masses in print for the first time, and today they are the earliest printed record of many of his greatest plays.

The pop-up Digital Library is providing new access to free digital copies of the quartos by allowing people to simply scan the QR codes printed on the virtual books as the ‘digital library’ tours the UK.  The wallpaper will also provide digital links through to the British Library’s Discovering Literature website, revealing more about the world of Shakespeare and his plays, from King Lear and madness to the violence of Romeo & Juliet and the life of the Bard himself.

The Digital Library will encourage young and old across the nation to remember the great works of the playwright, poet and pioneer and celebrate his achievements as new research (1) released by Vodafone today found that almost one in ten Brits were unable to recall who William Shakespeare is and more surprisingly a quarter of the nation (25%) are unaware of his work, claiming he wrote motion picture titles such as Love Actually, Titanic and Shakespeare in Love.

With almost 40% of British teenagers unaware that everyday words and phrases such as “swagger”, “gossip” and “birthplace” were first coined by the Bard and half of 13-17 year olds unaware of what a soliloquy is, claiming it is a “material used to make car tyres” or a “pasta dish”, the Digital Library will help inspire the nation through Shakespeare’s classic works – using a modern method which provides unprecedented access.

The Digital Library’s first official appearance will be as part of the St George’s Day celebrations in Trafalgar Square on the 23rd April, which also marks the 400th anniversary of Shakespeare’s death. It is open to the public from midday until 6pm but, in order to share the quartos with a broader audience around the UK, from the 25th April the Digital Library will be taken on a tour of cities and rural locations, including Birmingham, Penzance and Silchester (one of the UK’s oldest villages).

What’s more, as part of Vodafone and the British Library’s Digital Library initiative, families, schools and young people across the country will have the chance to win their very own roll of Digital Library wallpaper – with 400 rolls created by Vodafone and the British Library up for grabs – allowing them to experience Shakespeare’s greatest works wherever and whenever they choose.

Adrian Edwards, Head of Printed Heritage Collections at the British Library, commented:

“The look of the Digital Library is inspired by the shelving of the iconic King’s Library Tower, a tall glass structure at the heart of the British Library building in St Pancras London, which houses the extensive collection of books, maps and pamphlets amassed by King George III. This extraordinary collection includes a number of Shakespeare’s original quartos held by the Library containing the earliest record of some of his most famous plays.

The quartos were designed to be read by the broadest possible audience, and so it is extremely fitting to share them digitally in the 400th anniversary of Shakespeare’s death via the Digital Library tour with Vodafone. We encourage anyone inspired by Shakespeare’s quartos to visit our Discovering Literature site containing more than 300 digitised treasures which bring his world to life, or come to see our Shakespeare in Ten Acts exhibition in which you can see first editions of Hamlet and Love’s Labour’s Lost in the flesh.”

Helen Lamprell, Vodafone UK’s Director of Corporate & External Affairs, said: “Mobile technology is playing an increasingly vital role in bringing culture and communities together and this wonderful initiative with the British Library builds on our global campaigns supporting young people’s constructive use of digital technology.  It also allows us to bring our network to life, with customers across the UK being able to benefit from our great coverage and impressive speeds to download and own these iconic Shakespearean plays.  We hope people of all ages will take advantage of our digital library and enjoy the opportunity to own and read some of these magnificent works.”

The initiative is a continuation of Vodafone’s commitment to using technology for good. Education and literacy programmes are a key focus for the Vodafone Foundation, Vodafone’s philanthropic arm, and other initiatives at the company are focused on helping young people and their families improve their digital skills, safety and confidence. Vodafone UK recently launched long term partnership with The Scout Association, supported by the Vodafone Foundation, with a Digital Manifesto which empowers hundreds of thousands of young people to make more of the opportunities to explore their digital potential.

*Download photos of library on beach from Vodafone Flickr page

 Notes to editors:

For more information, please contact the Vodafone press office at vodafone@mischiefpr.com

(1) Research conducted by Censuswide on behalf of Vodafone – carried out with 2,000 respondents age 13 plus. April 2016

About the Discovering Shakespeare project

William Shakespeare’s plays began to be printed in 1594 and appeared as a small cheap pamphlet called a quarto. Today they are the earliest printed record of many of his greatest plays.

To mark the 400th anniversary of this iconic playwright’s death, the British Library and Vodafone are collaborating to make Shakespeare’s quartos accessible via 400 rolls of ‘digital wallpaper’.

Using QR codes visitors can download the quartos directly to their phones from the wallpaper, and also explore the British Library’s new website, Discovering Literature, which brings the world of Shakespeare’s plays to life.

The wallpaper will be unveiled in a pop up ‘digital library’ at a special event in Trafalgar Square on 23 April 2016, before visiting other locations around the UK.

All the content on the Digital Library will be free to access, and the development of the project is being fully funded and resourced by Vodafone, drawing on digitised British Library collections.

Digitised versions of 107 Shakespeare quarto plays held by the British Library are available on the British Library website.

About the British Library’s Shakespeare season.

To mark the 400th  anniversary of Shakespeare’s death the British Library has made 300 of its digitised treasures related to the Bard available online on its Discovering Literature website.

From 15 April to 6 September we will host a major exhibition, Shakespeare in Ten Acts, which explores how the Bard became a cultural icon through ten key performances.

The British Library and the Library of Birmingham are co-curating an exhibition called Our Shakespeare to be held at the Library of Birmingham from 22 April to 3 September.

For more information visit www.bl.uk/shakespeare

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