Press Releases (239)

VODAFONE’S NEW TV AD SHOWS ITS BIGGER AND BETTER NETWORK GIVES CUSTOMERS THE POWER TO KEEP THEIR PROMISES

In its latest TV ad campaign, set to air tonight during Coronation Street on ITV at 2045, Vodafone is celebrating being named the UK’s #1 network for voice and London’s #1 network by P3 Connect.  The 40 second ad highlights the strength of Vodafone’s UK network whilst demonstrating that some calls are too important to drop.

 

The ad centres around Amy’s 8th birthday present: tickets to see her favourite popstar, Nathan Sykes, in concert.  As Amy celebrates the rest of the family realise the tickets are yet to be purchased as they actually go on sale the next day.  From 6am the next day, her uncle (one of Vodafone’s star leads) stays connected to the automated ticket hotline while he is at home, commuting on the bus and at work – all with 5 bars of coverage and a call that never drops.  When his turn comes he’s asleep after a long day in the queue: luckily his girlfriend comes to the rescue and is able to order the tickets for Amy.

 

Bilge Ciftci, Head of Brand at Vodafone UK, said: “This ad brilliantly captures why we’ve been working hard every day to make our network even bigger and better.  We know how important is it for our customers to get connected and more importantly stay connected when and where they need it.  We’re so proud to have been awarded the UK’s #1 network for voice and London’s #1 network by P3 Connect we wanted to shout about it.”

 

The advert is available to watch now on YouTube and UK TV and was created and developed by Ogilvy & Mather London and features the tracks ‘I feel free’ by Cream and ‘Over and Over’ by Nathan Sykes.

 

-ends-

 

Notes to editors:

Creative credits as follows:

Agency

Ogilvy & Mather London

 

Executive creative director

Mick Mahoney

 

Creatives

James Manning & Richard Barrett

 

Managing Partner

Jon Tapper

 

Account Executive

Amy Dooley

 

Planning Director

Ed Hayne

 

Producer

Jody Allison

 

Production Company

Knucklehead

 

Director

Tony Barry

 

Director of photography

Patrick Duroux

 

Editor

Eve Ashwell at The Assembly Rooms

 

Producer

Sara Cummins

 

Post production

Grade – Paul Harrison at Freefolk

Online – Steve at GPS

Sound – Arron & Parv at Wave

 

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VODAFONE CUSTOMERS PROTECTED FROM 100 MILLION NUISANCE CALLS

Vodafone UK has blocked more than 100 million nuisance calls in the six months since it introduced new barring technology across its mobile network, it announced today.

The technology, pioneered by Vodafone, blocks bulk nuisance, scam and fraudulent calls from entering its network before they reach its customers. Customers do not need to do anything and will be unaware a call has been blocked since the system works discreetly.

The majority of calls blocked relate to false PPI offers and accident claims, missed call scams, or expensive numbers to ring for bogus offers and prizes. While customers may still receive some unwanted calls, Vodafone is committed to preventing the majority of scam calls from terminating on its network.

Glafkos Persianis, Commercial Director at Vodafone UK, said: “Our focus is on liberating our customers from the stress of unwanted or fraudulent calls. This system and the vigilance of the expert team, which runs it, is a great example of that ethos in action. We have also shared our intelligence with industry bodies and the regulator in a bid to create a united front against the sophisticated criminal gangs behind the scams.”

Nuisance or scam calls are typically generated from dialer machines capable of making thousands of simultaneous call attempts per second to vast quantities of mobile numbers across the industry. Vodafone prevents up to two million automated calls from getting through to customers on a daily basis and has blocked nearly 65,000 individual telephone numbers from which the nuisance calls originate.

In addition to blocking fraudulent calls, Vodafone UK runs a nuisance call bureau to work with customers to prevent unwanted or threatening calls.

The company is also a member of the Internet Watch Foundation (IWF), which closes down illegal web sites, and was the first telecommunications company to receive the Telephone Preference Service (TPS) Assured accreditation from the DMA for adhering to telemarketing best practice.

Rachel Aldighieri, MD at the DMA, added: “The rogue companies that serially make these types of nuisance and scam calls are the bane of consumers’ lives, and we applaud Vodafone’s proactive efforts to protect its customers. By achieving TPS Assured accreditation last year, Vodafone also demonstrates its commitment to its customers by reaching for the highest possible standards in its own telemarketing.”

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VODAFONE UK'S WINTER SUSTAINABILITY BULLETIN

Vodafone UK has today published its quarterly Sustainability bulletin, which covers activity during Winter 2016/17.  The report covers a range of initiatives, including:
  • An update on the Digital Parenting magazine and our video to support Safer Internet Day;
  • The Internet of Things (IoT) technology which is helping to keep fire engines running longer and cows to calve more safely; and
  • how our new barring technology has blocked more than 100 million nuisance calls in the six months since it was introduced.

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We’re bringing 4G to new places and using pioneering technology to provide reliable coverage in rural not-spots. We’re upgrading our infrastructure with new masts, pumping mobile data through trains, tubes and some of the tallest buildings in the world, and a whole lot more besides... The network will always be the most important part of our business, and it’s constantly evolving.

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Consumer Services

With our increased network coverage across the UK and a huge range of customer-focused products and services such as: our Network Satisfaction Guarantee which gives customers 30 days to try us, love us or leave us – with no strings attached; worry-free inclusive roaming across 40 destinations; and WorldTraveller for those travelling further afield there are plenty of reasons to get excited about what Vodafone UK has to offer. Find out more right here.

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Let’s get down to business. The Vodafone network runs through the heart of thousands of UK companies, providing versatile enterprise solutions for small and big businesses, private and public alike. Here’s where you’ll find everything you need to know about globally-recognised services like OneNet, along with news on how we’re helping homegrown companies of all sizes flourish.

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