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Today, Vodafone & WPP Team Red (O&M London & MEC) debut their first integrated brand campaign since announcing their partnership in January of this year. Fronted by much-loved British actor Martin Freeman, the short film is a nod to Vodafone’s commitment to keeping customers connected wherever they are in the world, highlighting the brand’s recent abolishment of roaming charges in 50 destinations.


Created by O&M London, the TV spot was shot by one of advertising’s most renowned Directors, & the James Bond titles designer, Daniel Kleinman. Filmed on location in Pollensa Majorca, the private island of La Fortaleza stretches across 25,000 square feet of manicured gardens & was recently used to film the BBC’s ‘Night Manager’ series.


The TV spot places connectivity at the center of the brand story, with a light-hearted take on one man’s bid to unsuccessfully help out a friend. We follow Freeman’s character ‘Mr Interruption’ as he attends a wedding on the island’s resort – what unravels from here is a comical run of events which land Freeman in an awkward situation, having interrupted the couple’s first dance with a humorous outcome.


A follow up film called ‘The Excuse’ will air across Vodafone UK’s social channels on Friday 26th May, and gives viewers a more in-depth look at Freeman’s comical take on the event that took place at the wedding in the original TV spot.


The new integrated campaign showcases one of the UK’s most loved brands in a quintessentially British light, with a series of short films that show Vodafone’s willingness to remove the long standing issues that get in the way of us connecting.


The integrated campaign launches this Friday at 8:45 PM on ITV during Coronation Street, and will feature ATL, social, radio, press & digital executions. The films will be available to watch online via Vodafone’s YouTube Channel as of Friday 26th May.


Bilge Ciftci, Head of Brand, Vodafone UK: We are very excited about the launch of our new campaign with Martin Freeman.  The central message of the campaign demonstrates how we are removing any barriers that stop people from connecting and communicating in a way that suits them.  The character – Mr Interruption enables us to show this, in a light hearted and humorous manner.”


– ENDS –

About O&M London:

Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services in-house including: brand advertising; direct marketing; interactive; digital and targeted media; brand identity; retail and in-store promotions; trade/event marketing, public relations; CRM and loyalty marketing; fast-track, low-cost delivery; analytics and research capabilities; strategic partnerships; branded content and entertainment; multicultural marketing, and sustainability marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY).


In January 2016, Ogilvy & Mather moved to the iconic Sea Containers on the South Bank at the heart of the ‘creative mile’, an area that celebrates culture, creativity and collaboration. For more information, visit



Peckham local, Trinna Carter, is celebrating after being named the next Vodafone Future Breakers winner, giving the unsigned singer-songwriter a fantastic opportunity to launch her budding music career. The Vodafone Future Breakers initiative, launched as part of the Vodafone Big Top 40 partnership with Global, has given Trinna the money-can’t-buy chance to record and produce her own song, ‘Too Bad’, with industry professionals. Her live studio session will also be broadcast online with the Big Top 40.


Trinna’s passion for music ignited at a young age, but it was her sister who pushed her to apply to Vodafone Future Breakers and gave her the confidence to put her music out to an online audience; having previously just focused on small local gigs. From growing up in St Lucia, much of Trinna’s music draws on Caribbean roots and is fashioned as a real mix of reggae and R&B.  Now taking inspiration from the likes of Jah Cure and NAO, the 24-year-old hopes this big break will be the stepping stone to something bigger.


On her experience with Vodafone Future Breakers, Trinna commented: “The best thing about being a Vodafone Future Breaker is being able to get into the studio and work with industry professionals – that’s when this dream became real for me. This opportunity has been amazing and I’m now working with a couple of artists, including ‘Yxng Bane’ to bring out an EP later this year, so watch this space.”


Fronted by the Vodafone Big Top 40’s very own Marvin Humes, Vodafone Future Breakers is continuing the search for the best unsigned talent from across the UK to join our previous winners, including Ryan Lawrie and Roman Road, as the next big thing in music. Listeners, budding artists, DJs and band members can still get involved and enter their tracks or videos through the dedicated hub where they could win a recording studio session with a top industry producer.




Notes to editors:


About The Big Top 40:

The Vodafone Big Top 40 is the UK’s no. 1 chart show with 2.5 million listeners every week. It is presented by Marvin Humes and Kat Shoob, and produced by Global, the media & entertainment group.  The chart is the UK’s first real time chart show with the top 10 taken live from iTunes during the show.  Listeners across the UK can tune in on Sundays from 4pm across 130 radio stations, online at and through the Big Top 40 app. Source: RAJAR / Ipsos-MORI / RSMB, period ending April 2nd 2017. 

  • Find out more about Vodafone Future Breakers and the Vodafone Big Top 40 here:


Vodafone UK’s customer service awards highlight the progress we’ve made

Neil Blagden, Vodafone UK's Customer Service and Operations Director talks about recent wins at the 2017 UK National Contact Centre Awards and the customer service improvements he’s leading.

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