About us


We connect people, businesses and devices to help our customers benefit from digital innovation.

Our services include mobile, fixed line, broadband and the Internet of Things (IoT). We serve around 19.5 million mobile and fixed line customers in the UK, including 9.5 million on 4G. In the broadband market, we connect 382,000 customers. We employ around 12,000 people across the UK, and operate more than 450 retail stores.

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Our drive to pioneer technologies that will help the UK advance

We began life as a start-up above a curry shop in Newbury more than 30 years ago, and made our name as an innovative British business. Vodafone made Britain’s first mobile phone call on New Year’s Day 1985, we sent the first text message in 1992, and we’re still blazing a trail today.

In September 2018 Vodafone conducted the UK’s first live holographic call using 5G technology, recording a significant milestone in UK communications. We’re also finding new ways to fund and deliver the connectivity that a Gigabit Society needs. Through our long-term strategic partnership with CityFibre for example, we’ll be delivering Gigabit-capable full fibre broadband to 12 cities, kicking off with Milton Keynes, and reaching one million homes and business across the UK.

We’re also engaging with the UK government and other stakeholders to help our nation become a leading digital economy. As part of our efforts we’ve commissioned research on subjects that matter to the UK’s future, like fostering economic growth by building Digital Super Towns across the country, and boosting productivity, and there’s much more to come.

Digital Parenting magazine, an annual publication, provides expert advice for parents wanting to teach their children the skills they need to stay safe online. And our BeStrong Online initiative is a digital skills and citizenship programme that’s aimed at secondary school children.

We’re proud to say our Artificial Intelligence chatbot TOBi has been a hit with customers – he understands what people need help with more than 90% of the time, and he’s still learning.

Customising offerings for businesses

Customised solutions matter in the business world, too. Take a common problem like losing your mobile phone. For a UK small business, losing access to a mobile for even one day could cost that business as much as £12k. That’s why we introduced Vodafone Rapid, which caters to our small business customers and gets replacement phones to them within four hours of an approved insurance claim being made.

Our partnership stretches right into the heart of the public sector as well. For a start, we’re helping police forces across the UK and Northern Ireland to make the transition from paper-based administration to mobile devices. This gives them access to more information while they’re out on the beat. We’re also helping central government departments join up services and cut costs, and we’re constantly looking for ways to help drive innovation.


Our Sustainable Business programme aims to help people across the UK navigate the opportunities and challenges of the digital world.

Digital Parenting magazine, an annual publication, provides expert advice for parents wanting to teach their children the skills they need to stay safe online. And our BeStrong Online initiative is a digital skills and citizenship programme that’s aimed at secondary school children.

Part of a global business

We’re part of Vodafone Group, one of the world’s leading telecommunications companies. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and manages fixed broadband operations in 18 markets.

As of 31 March 2018, Vodafone Group had 535.8 million mobile customers and 19.7 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information about Vodafone UK, please visit: www.vodafone.co.uk


Nick Jeffery

Nick Jeffery

Nick became the Chief Executive Officer of Vodafone UK at the beginning of September 2016. Prior to joining the UK business Nick had led Vodafone Group Enterprise since January 2013. He was previously appointed as Chief Executive of Cable & Wireless Worldwide after the company was acquired by Vodafone Group in 2012. Nick joined Vodafone in 2004. He was appointed Chief Executive of Vodafone Global Enterprise - the Vodafone business now serving more than 1,700 multinational corporate customers - in 2006. He began his career with Cable & Wireless Plc (Mercury Communications) in 1991 and led the company’s UK and international markets business units.

Neil Blagden

Neil Blagden

Neil Blagden is Director of Digital & Commercial Operations at Vodafone UK, with responsibility for Commercial Operations, Digital, Consumer Care, Enterprise Care, Global Billing Operations, Strategy & Transformation and Customer Experience for all UK customers across our mobile, fixed, converged and internet of things (IoT) services. Before this Neil worked at Direct Line Group (DLG) as Director of Customer Experience & Conduct with responsibility for customer experience, digital service, change, conduct risk and quality assurance. While at DLG Neil also held the position of Director of Business Services responsible for customer support, customer relations, planning, risk, internal comms and continuous improvement. Neil has also held various consulting roles with PwC, EY and Accenture, where he focused on customer transformation from strategy to implementation across Financial Services, Telecoms, Finance, Health and Utility clients.

Vishal Dixit

Vishal Dixit

Vishal Dixit, Strategy and Wholesale Director, was appointed to the UK general management team on 1 April 2018 to drive forward our new transformational strategy and our fixed and mobile wholesale business. Since joining Vodafone in 2014, Vishal has held senior strategy roles within the UK and Vodafone Group, where he supported the Group CEO and Group CFO on strategic programmes affecting multiple operating companies, and on securing Plc Board approval for Vodafone’s Group strategy and operating company portfolio. Prior to joining Vodafone, Vishal was an engagement director with McKinsey & Company, where he led multiple client accounts across technology, telecoms, healthcare and public sector. Vishal holds an MBA (with distinction) from the London Business School and a BE (Hons) in Electrical & Electronic Engineering.

Helen Lamprell

Helen Lamprell

<p class="p1"><span class="s1">Helen is responsible for a number of core aspects of the Vodafone UK business, including government and regulatory affairs, security, legal, risk &amp; compliance, sustainability and external communications. Prior to joining Vodafone UK in 2014, Helen worked for Vodafone Group for ten years during which she advised on key strategic matters such as the disposal of Vodafone’s stake in Verizon Wireless in the US and major business acquisitions in India.</span></p> <p class="p1"><span class="s1">Helen is also a Trustee of the Vodafone Foundation, which addresses pressing humanitarian challenges through mobile technology, as well as a member of the Women’s Business Council and on the advisory board for the Masters in Law and Finance programme at Oxford University.<span class="Apple-converted-space">  </span></span></p>