About Us


We connect people, businesses and devices to help our customers benefit from digital innovation.

Our services include mobile, fixed line, broadband and the Internet of Things (IoT). We serve over 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%, and we are well positioned for the evolution to 5G. In the broadband market, we connect about 0.5 million customers. We employ around 11,000 people across the UK, and operate more than 400 retail stores nationwide.

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Pioneering technologies that will help the UK advance

We began life as a start-up above a curry shop in Newbury more than 30 years ago, and made our name as an innovative British business. Vodafone made Britain’s first mobile phone call on New Year’s Day 1985, we sent the first text message in 1992, and we’re still blazing a trail today.

We’re now leading the way in new technologies like 5G. Vodafone connected the UK’s first 5G airport at Manchester, and made the UK’s first live 3D holographic call using this technology. We’ve also announced the launch of 5G in 19 towns and cities across the UK in 2019. And we will bring 5G to the Scottish Highlands, Cornwall and the Lake District, among other locations.

Connecting a Gigabit Society with full fibre

We’re finding new ways to fund and deliver the connectivity that a Gigabit Society needs. Through our long-term strategic partnership with CityFibre, we’ll be delivering Gigabit-capable full fibre broadband to 12 cities, kicking off with Milton Keynes, and reaching one million homes and business across the UK.

We’re also engaging with the UK government and other stakeholders to help our nation become a leading digital economy. As part of our efforts we’ve commissioned research on subjects that matter to the UK’s future, like fostering economic growth by building Digital Super Towns across the country, and expanding our digital workforce, and there’s much more to come.


We’re recruiting around 2,000 contact centre staff in the UK to make it easier for customers to speak to us. At the same time, we’re investing in digital care. We offer 24/7 care over instant messaging and social media, and to speed up responses to online customer queries, we launched TOBi, our artificial intelligence chatbot. TOBi understands what people need help with more than 90% of the time, and he’s still learning.

Delivering customised offerings for today’s connected families

Customer needs are always evolving, and that’s why we never stop innovating. We were first in the UK to offer The Ultimate Broadband Guarantee, which guarantees speeds to your router or money off until it’s fixed.

To help UK families benefit from Internet of Things technologies, we came up with “V by Vodafone”, an easy to use service for people to connect and manage multiple IoT devices. Our line of products include a smart watch designed for younger children, a smart bracelet designed for vulnerable family members, a range of smart home devices and services, and more – all to help families protect the things that matter to them.

Customising offerings for businesses

Customised solutions matter in the business world, too. Take a common problem like losing your mobile phone. For a UK small business, losing access to a mobile for even one day could cost that business as much as £12k. That’s why we introduced Vodafone Rapid, which caters to our small business customers and gets replacement phones to them within four hours of an approved insurance claim being made.

Our partnership stretches right into the heart of the public sector as well. For a start, we’re helping police forces across the UK and Northern Ireland to make the transition from paper-based administration to mobile devices. This gives them access to more information while they’re out on the beat. We’re also helping central government departments join up services and cut costs, and we’re constantly looking for ways to help drive innovation.

Sustainable Business

Connectivity is at the heart of what we do and gives us a huge opportunity for good. For us, that’s what being a sustainable business is all about – using our network, products, people and technology to respond to important social and environmental issues and help society prosper. Find out more here.


Our free Digital Parenting magazine provides parents with the latest advice on digital wellbeing so families can get the most out of the online world and navigate it safely.

Part of a global business

We’re part of Vodafone Group, one of the world’s leading telecommunications companies. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 44 more, and has fixed broadband operations in 19 markets. As of 31 December 2018, Vodafone Group had about 700 million mobile customers and 21 million fixed broadband customers, including all of the customers in Vodafone’s joint ventures and associates. For more information about Vodafone UK, please visit: www.vodafone.co.uk


Nick Jeffery

Nick Jeffery

Nick became the Chief Executive Officer of Vodafone UK at the beginning of September 2016. Prior to joining the UK business Nick had led Vodafone Group Enterprise since January 2013. He was previously appointed as Chief Executive of Cable & Wireless Worldwide after the company was acquired by Vodafone Group in 2012. Nick joined Vodafone in 2004. He was appointed Chief Executive of Vodafone Global Enterprise - the Vodafone business now serving more than 1,700 multinational corporate customers - in 2006. He began his career with Cable & Wireless Plc (Mercury Communications) in 1991 and led the company’s UK and international markets business units.

Neil Blagden

Neil Blagden

Neil Blagden is Director of Digital & Commercial Operations at Vodafone UK, with responsibility for Commercial Operations, Digital, Consumer Care, Enterprise Care, Global Billing Operations, Strategy & Transformation and Customer Experience for all UK customers across our mobile, fixed, converged and internet of things (IoT) services. Before this Neil worked at Direct Line Group (DLG) as Director of Customer Experience & Conduct with responsibility for customer experience, digital service, change, conduct risk and quality assurance. While at DLG Neil also held the position of Director of Business Services responsible for customer support, customer relations, planning, risk, internal comms and continuous improvement. Neil has also held various consulting roles with PwC, EY and Accenture, where he focused on customer transformation from strategy to implementation across Financial Services, Telecoms, Finance, Health and Utility clients.

Vishal Dixit

Vishal Dixit

Vishal Dixit, Strategy and Wholesale Director, was appointed to the UK general management team on 1 April 2018 to drive forward our new transformational strategy and our fixed and mobile wholesale business. Since joining Vodafone in 2014, Vishal has held senior strategy roles within the UK and Vodafone Group, where he supported the Group CEO and Group CFO on strategic programmes affecting multiple operating companies, and on securing Plc Board approval for Vodafone’s Group strategy and operating company portfolio. Prior to joining Vodafone, Vishal was an engagement director with McKinsey & Company, where he led multiple client accounts across technology, telecoms, healthcare and public sector. Vishal holds an MBA (with distinction) from the London Business School and a BE (Hons) in Electrical & Electronic Engineering.

Helen Lamprell

Helen Lamprell

As General Counsel & External Affairs Director, Helen is responsible for a number of core aspects of the Vodafone UK business. This includes government and regulatory affairs, security, legal, risk and compliance, sustainability and external communications. Prior to joining Vodafone UK in 2014, Helen worked for Vodafone Group for ten years during which she advised on key strategic matters such as the disposal of Vodafone’s stake in Verizon Wireless in the US and major business acquisitions in India. Helen is also a Trustee of the Vodafone Foundation, which addresses pressing humanitarian challenges through mobile technology, as well as a member of the Women’s Business Council and on the advisory board for the Masters in Law and Finance programme at Oxford University.