Our services include mobile, fixed line, broadband and the Internet of Things (IoT). We serve around 19.5 million mobile and fixed line customers in the UK, including 9.5 million on 4G. In the broadband market, we connect 382,000 customers. We employ around 12,000 people across the UK, and operate more than 450 retail stores.
We began life as a start-up above a curry shop in Newbury more than 30 years ago, and made our name as an innovative British business. Vodafone made Britain’s first mobile phone call on New Year’s Day 1985, we sent the first text message in 1992, and we’re still blazing a trail today.
In September 2018 Vodafone conducted the UK’s first live holographic call using 5G technology, recording a significant milestone in UK communications. We’re also finding new ways to fund and deliver the connectivity that a Gigabit Society needs. Through our long-term strategic partnership with CityFibre for example, we’ll be delivering Gigabit-capable full fibre broadband to 12 cities, kicking off with Milton Keynes, and reaching one million homes and business across the UK.
We’re also engaging with the UK government and other stakeholders to help our nation become a leading digital economy. As part of our efforts we’ve commissioned research on subjects that matter to the UK’s future, like fostering economic growth by building Digital Super Towns across the country, and boosting productivity, and there’s much more to come.
We’re proud to say our Artificial Intelligence chatbot TOBi has been a hit with customers – he understands what people need help with more than 90% of the time, and he’s still learning.
Customised solutions matter in the business world, too. Take a common problem like losing your mobile phone. For a UK small business, losing access to a mobile for even one day could cost that business as much as £12k. That’s why we introduced Vodafone Rapid, which caters to our small business customers and gets replacement phones to them within four hours of an approved insurance claim being made.
Our partnership stretches right into the heart of the public sector as well. For a start, we’re helping police forces across the UK and Northern Ireland to make the transition from paper-based administration to mobile devices. This gives them access to more information while they’re out on the beat. We’re also helping central government departments join up services and cut costs, and we’re constantly looking for ways to help drive innovation.
CONNECTING FOR GOOD
Our Sustainable Business programme aims to help people across the UK navigate the opportunities and challenges of the digital world.
Digital Parenting magazine, an annual publication, provides expert advice for parents wanting to teach their children the skills they need to stay safe online. And our BeStrong Online initiative is a digital skills and citizenship programme that’s aimed at secondary school children.
We’re part of Vodafone Group, one of the world’s leading telecommunications companies. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and manages fixed broadband operations in 18 markets.
As of 31 March 2018, Vodafone Group had 535.8 million mobile customers and 19.7 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information about Vodafone UK, please visit: www.vodafone.co.uk