About us


We connect people, businesses and devices to help our customers benefit from digital innovation. Our services include mobile, fixed line and broadband. We serve around 19.5 million mobile and fixed line customers in the UK, including 9.5 million on 4G. In the broadband market, we connect 382,000 customers. We employ around 12,000 people across the UK, and operate more than 450 retail stores.

For our latest news and updates, follow us on Twitter.

Our drive to be a UK tech pioneer

We began life as a start-up above a curry shop in Newbury more than 30 years ago, and made our name as an innovative British business. Vodafone made Britain’s first mobile phone call on New Year’s Day 1985, and we’re still blazing a trail today.

Partnering with Ericsson and academics at King’s College London, we’re first in the UK to successfully test standalone pre-standard 5G. And we’re finding new ways to fund and deliver the connectivity that a Gigabit Society needs. Through our long-term strategic partnership with CityFibre for example, we’ll be delivering Gigabit-capable full fibre broadband to 12 cities, kicking off with Milton Keynes, and reaching one million homes and business across the UK.

We’re also engaging with the UK government and other stakeholders to help our nation become a leading digital economy. As part of our efforts we’ve commissioned research on subjects that matter to the UK’s future, like fostering economic growth by building Digital Super Towns across the country, and boosting productivity, and there’s much more to come.

Investing and innovating in customer service

We’re recruiting around 2,000 contact centre staff in the UK to make it easier for customers to speak to us. At the same time, we’re also investing in digital solutions. We offer 24/7 care over instant messaging and social media, and to speed up responses to online customer queries, we launched TOBi, our artificial intelligence chatbot.

Vodafone is the first UK mobile provider to offer this service, and we’re proud to say TOBi has been a hit with customers – he understands what people need help with more than 90% of the time, and he’s still learning.

Building our best ever network

Our customers voted us the UK’s Best Mobile Network at the 2017 Trusted Reviews Awards. To ensure that they can count on us wherever they live, work or travel, we’ve invested more than £2 billion in our network and services since 2014, and we expect to invest another £2 billion over the next few years. Our Network Satisfaction Guarantee gives new or upgrading customers 30 days to test our service before deciding whether or not to stay with us – that’s more than twice as long as our competitors offer.

Vodafone UK is the first company in Europe to deploy the newest version of a technology known as Massive MiMo, which can boost wireless capacity in densely populated areas by up to five times. And we’re leading the way in expanding mobile coverage for customers in rural locations as well. You can find out how we’re building our most reliable network ever right here.

Delivering customised offerings for people

We’re committed to developing products and services designed to suit specific customer needs.

In 2017 we launched VOXI, the UK’s first dedicated youth mobile offering that’s created for and with people aged 25 and under. Check out our channels to see what VOXI’s all about – the marketing content’s created by a community of young artists, filmmakers and designers from across the UK.

Next, to help Pay monthly customers resolve the tension between #FOMO – the fear of missing out – and #FORO – the fear of running out – we launched Vodafone Passes. With Vodafone Passes, customers enjoy endless access to more than 20 popular video, music, social or chat apps, all without using up their monthly data allowance.

For Pay as you go customers, we launched a new offering that ensures you’ll never pay more than £1 a day. The UK’s first ever Pay as you go offering with a £1 daily spend cap, Pay as you go 1 enables customers to limit their spending, not their phone use.

We didn’t stop there. To help UK families benefit from Internet of Things (IoT) technologies, we came up with “V by Vodafone”, an easy to install, easy to use service for consumers to connect and manage multiple IoT devices. Using the “V-Sim by Vodafone” designed for IoT services, our line of consumer IoT products includes a connected car dongle, a 4G security camera, a pet location and activity tracker, and a bag location tracker – all to help families protect the things that matter to them.

Customising offerings for businesses

Customised solutions matter in the business world, too. Take a common problem like losing your mobile phone. For a UK small business, losing access to a mobile for even one day could cost that business as much as £12k. That’s why we introduced Vodafone Rapid, which caters to our small business customers and gets replacement phones to them within four hours of an approved insurance claim being made.

Our partnerships stretch right into the heart of the public sector as well. For a start, we’re helping police forces across the UK and Northern Ireland to make the transition from paper-based administration to mobile devices. This gives them access to more information while they’re out on the beat. We’re also helping central government departments join up services and cut costs, and we’re constantly looking for ways to help drive innovation.

Connecting for Good

Our Sustainable Business programme aims to help people across the UK navigate the opportunities and challenges of the digital world.

Digital Parenting magazine, an annual publication, provides expert advice for parents wanting to teach their children the skills they need to stay safe online. And our BeStrong Online initiative is a digital skills and citizenship programme that’s aimed at secondary school children.

Part of a global business

We’re part of Vodafone Group, one of the world’s leading telecommunications companies. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and manages fixed broadband operations in 18 markets. As of 31 March 2018, Vodafone Group had 535.8 million mobile customers and 19.7 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information about Vodafone UK, please visit: www.vodafone.co.uk



Nick Jeffery

Chief Executive Officer


Neil Blagden

Director of Digital & Commercial Operations


Vishal Dixit

Strategy and Wholesale Director


Helen Lamprell

General Counsel & External Affairs Director