Live from the Royal Wedding: How the Vodafone network handled a 600% surge in data uploads
By Kye Prigg, Head of Networks, Vodafone UK
Across the UK, lots of us prepared for the Royal Wedding by getting the picnic basket ready – more than half our customers told us sausage rolls were a must, beating Scotch eggs and cucumber sandwiches, according to our informal Twitter survey. At Vodafone, preparing for the Royal Wedding meant getting our network ready to carry loads more data. Given the large crowds expected in Windsor, we knew data demand would soar, especially with everyone sharing photos and videos at the same time.
Vodafone customers voted us the Best Mobile Network at the 2017 Trusted Reviews Awards, and we’re determined to keep living up to our title. To ensure that our customers could count on us on the big day, here’s a quick look at what we did to get our network ready, along with a few stats showing just how much data we carried.
Sharing the Royal Wedding with friends and family
Up to around 150,000 well-wishers flocked to Windsor for the Royal Wedding, according to media reports. To handle the extra demand for data, there were two additional Vodafone masts installed in the area to supplement the eight existing sites. These two temporary masts carried about half the total data used on the day.
As crowds thronged the Long Walk, Vodafone customers uploaded over 600% more data than would be usual in that area on a Saturday. That jump in data is roughly the equivalent of posting about 680,000 snaps on Snapchat.
Here’s another key data point. On the big day, the Vodafone network carried over 3 times more data traffic than on a typical Saturday in Windsor. That means our customers devoured about the same amount of data needed to download 2,900 HD movies when they shared pictures and video from the Royal Wedding. And we’re just kicking off the summer!
Keeping Vodafone customers connected at this summer’s hottest events
Right now we’re gearing up for a busy summer, with lots more big events to come, including:
- Volvo Ocean Race, Cardiff: 27 May-10 June
- Capital’s Summertime Ball with Vodafone: 9 June
- Goodwood Festival of Speed, West Sussex: 12-15 July
- Royal International Air Tattoo: 13-15 July
- Bristol International Balloon Festival: 9-12 August
- Reading Festival: 24–26 August
- Royal County of Berkshire Show: 15-16 September
Whether our customers are headed to festivals celebrating music, sport, or all things aviation, we want to be sure they can count on our network, all summer long and throughout the year.
About Vodafone UK
Vodafone UK is part of Vodafone Group, one of the world’s largest telecommunications companies, and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and has fixed broadband operations in 18 markets. As of 31 March 2018, Vodafone Group had 535.8 million mobile customers and 19.7 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information about Vodafone UK, please visit: www.vodafone.co.uk
Vodafone UK partners with businesses of all sizes - from start-ups and small businesses to the largest corporates and the public sector. The company has worked with UK businesses for over 30 years, starting out as a mobile provider and becoming one of the UK’s leading total communications partners. It provides a range of voice and data services, secure communications infrastructure, fixed and contact centre capability, and unified communications, and was the first mobile phone operator to offer a truly converged service for fixed and mobile.
Vodafone UKVodafone House, The Connection, Newbury, Berkshire RG14 2FN, England