Vodafone UK backs its customer service with ground-breaking guarantee

June 25, 2018

30 Day Service Guarantee icon version 1

In a UK first, all new and upgrading Vodafone Pay Monthly customers will be given 30 days to see if Vodafone is the mobile provider for them. Vodafone’s 30 Day Service Guarantee allows customers to cancel their contract without penalty if they are not totally satisfied with any aspect of their plan – including coverage, customer service or even not getting on with a new device.

The Guarantee is available to consumers, as well as to small businesses*. 30 days is over double the standard length of time offered by competitors. This is the latest initiative in Vodafone’s drive to deliver great service and give customers peace of mind.

Nick Jeffery, Chief Executive Officer at Vodafone UK, said: “We’ve been listening to what our customers want and over the last year have worked tirelessly to introduce new technology and initiatives to help us deliver great customer service. Now we’re backing our big improvements with a big promise – try us for 30 days and if you’re not impressed, you’re free to walk away. No penalties, no ifs, no buts.”


The 30 Day Service Guarantee is the latest step in our journey to deliver the best service to our customers. Here are the top five things we’ve recently implemented to make our customer experience simpler, quicker and more effective:

  • 24/7 customer care: Customers can contact Vodafone in the way that works best for them – whenever and wherever they are. They can get support 24/7 through the My Vodafone app or their desktop and now they can even reach us through Alexa or Google Assistant.
  • TOBi: Our AI chatbot, TOBi, is cutting the time it takes customers to resolve issues by up to 50%. You can use TOBi to purchase a SIM only plan, get advice on roaming and answer account queries, like how much your bill is or how much data you have left. Soon TOBi will be able to help customers choose and purchase a device – quickly and simply, whenever they want.
  • The human touch: We know many of our customers still like to talk, so we are creating more UK-based call centre jobs to ensure that there is someone at the end of the line whenever our customers need us.
  • Advanced biometric voice-recognition software: With our new voice-recognition software, if our customers phone us they will get speedy and secure access to their account.
  • The Vodafone Tech Team: We have friendly experts in our stores who can explain the tech and tailor it to the needs of our customers.  They even run special sessions for young people getting their first phone, with advice on staying safe online and using a device responsibly.

To implement the 30 Day Service Guarantee, all a customer has to do is speak to one of our customer service advisers via 191 or pop into one of our stores across the UK. If they are not happy, we will cancel the contract as long as they are within the first 30 days. All devices will need to be returned and any unpaid line rental up until a customer cancels will need to be settled, as well as any extras and out-of-plan charges.


Notes to editors:

*Applies to Consumer customer contracts and Small Enterprise customers with fewer than nine employees purchased from Vodafone directly.

Charges apply until cancellation. If applicable, refund may be reduced if returns are incomplete or damaged. Terms, exclusions & verification of claim at



Vodafone UK Media Relations
01635 693 693

About Vodafone UK

Vodafone UK is part of Vodafone Group, one of the world’s largest telecommunications companies, and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and has fixed broadband operations in 18 markets. As of 31 March 2018, Vodafone Group had 535.8 million mobile customers and 19.7 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information about Vodafone UK, please visit:

Vodafone UK partners with businesses of all sizes – from start-ups and small businesses to the largest corporates and the public sector. The company has worked with UK businesses for over 30 years, starting out as a mobile provider and becoming one of the UK’s leading total communications partners. It provides a range of voice and data services, secure communications infrastructure, fixed and contact centre capability, and unified communications, and was the first mobile phone operator to offer a truly converged service for fixed and mobile.

Vodafone UK

Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693Twitter: @VodafoneUKNews

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN
Registered in England No: 1471587

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