July 31, 2015
  • Innovative PowaTag platform allows customers to TopUp in a matter of seconds using a mobile or tablet
  • Vodafone UK customers no longer confined to store opening times and can TopUp from catalogues and retail posters regardless of the time or day of the week
  • The TopUp solution can be found across selected Vodafone UK stores and other national retailers such as Argos, Tesco, Co-Op and Sainsbury’s

Vodafone UK today announces that its PAYG customers will be able to TopUp at any time of the day while out and about, and in a matter of seconds, thanks to Powa Technologies’ mobile commerce platform, PowaTag.  The solution turns magazine adverts, catalogues, posters and even product packaging into immediate points of sale, allowing customers to TopUp directly simply by scanning a specialised tag.

All customers will have to do is download the app, scan the PowaTag, choose their TopUp value and they’re good to go – topping up really just got that easy.  The app allows for a quick and seamless process, as users only have to enter their personal information and card details once and can also receive automatic email receipts.

Vodafone customers will be able to use the PowaTag solution to TopUp in a variety of locations and destinations across the UK, including Vodafone’s more than 500 retail stores  as well as Argos, Brighthouse, Co-Op, Sainsbury’s, Tesco, JD Williams and Wilkinsons stores. Thousands of international students coming to the UK in September have also received a Vodafone SIM pack from UCAS this month with a PowaTag printed on the back, which allows them to TopUp as soon as they arrive.

Cindy Rose, Consumer Director at Vodafone UK, comments:  “Our customers have told us they wanted a tool that allowed them to Top Up swiftly at their leisure at a time which is convenient and which suits their schedule.  Our Pay As You Go plans offer great value and which are affordable and flexible: with this TopUp addition we are making Vodafone the network our customers can depend on.  ”

Dan Wagner, CEO and Founder of Powa Technologies, comments: “PowaTag allows people to top up their phones virtually anywhere at any time and with 46million people expected to use smartphones by 2018 in the UK[1], so this is perfect timing for us to team up with Vodafone.  Mobile users can top up quickly, efficiently, and effortlessly using our platform.

“We created PowaTag to give people a universal solution to complete everyday transactions quickly and efficiently – it allows them to do anything from topping up their mobile phone, purchasing a handbag, or donating to charity, while turning almost any medium into virtual shop fronts.”

PowaTag is a free mobile app available from the iTunes and Google Play stores.

[1] eMarketer, 11.12.14 –



Vodafone UK Media Relations
01635 666777

About Vodafone UK

Vodafone UK is part of Vodafone Group, one of the world’s largest telecommunications companies, and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and has fixed broadband operations in 18 markets. As of 31 March 2018, Vodafone Group had 535.8 million mobile customers and 19.7 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information about Vodafone UK, please visit:

Vodafone UK partners with businesses of all sizes – from start-ups and small businesses to the largest corporates and the public sector. The company has worked with UK businesses for over 30 years, starting out as a mobile provider and becoming one of the UK’s leading total communications partners. It provides a range of voice and data services, secure communications infrastructure, fixed and contact centre capability, and unified communications, and was the first mobile phone operator to offer a truly converged service for fixed and mobile.

Vodafone UK

Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693Twitter: @VodafoneUKNews

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN
Registered in England No: 1471587