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Vodafone and AO extend online retail partnership to bring more choice for UK consumers

October 14, 2019

Vodafone today signed a new strategic partnership with AO – the leading online electricals retailer – to include new services such as Vodafone Unlimited, its recently launched range of unlimited mobile data plans for both 4G and 5G, as well as VOXI, Vodafone’s youth brand that offers endless data on social media.

Online is the fastest growing channel for customers buying mobile and in strengthening its partnership with AO, Vodafone can offer even more consumers greater choice and low prices.

These new, always-connected services from Vodafone are designed to help people make the most of their time online by giving them fast internet access without the worry of running out of data. The new agreement broadens and deepens the range of Vodafone products available to AO customers, including Vodafone’s home broadband service – the fastest growing service of its kind in the UK – and its relaunched home fibre packages. There is also a commitment from both parties to explore further opportunities including Internet of Things (IoT).

The partnership complements Vodafone’s own expanding online and high street presence, and builds on its improving commercial momentum in the UK as a leading tech communications provider.

Vodafone UK’s Chief Executive Officer Nick Jeffery said: “We’ve partnered with AO to give consumers more choice and better value, whether through our unlimited data plans and entertainment packages for households with multiple devices, or VOXI, our youth brand that offers endless data on social media.”

John Roberts, AO Founder and Chief Executive, added: “AO is determined to bring value, choice and service to customers in the UK mobile phone market and this is another big step on that journey. As an online retailer, we can offer lower prices for customers. This extended partnership with Vodafone will also provide them with access to some of the very latest network innovations, especially 5G, at a time when connected devices are playing an increasingly central role in people’s lives.

This partnership reflects the way that customers are shopping for mobile today which is great news for customers and a huge vote of confidence in AO’s recent move into the mobile phone market.”

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Vodafone UK Media Relations
01635 693 693
@VodafoneUKNews
ukmediarelations@vodafone.com

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line, broadband and the Internet of Things (IoT). We employ around 11,000 people across the UK, and operate more than 400 retail stores nationwide.

Having made the UK’s first mobile phone call and sent the first text, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. Today we serve over 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%. Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards for the second year in a row. To help deliver Gigabit UK, we are rolling out full fibre broadband across 12 towns and cities in partnership with CityFibre, reaching one million homes and business by 2021.

Our ReConnect programme is supporting women and men back into work after a career break, our IoT technology is working to create a low-carbon society, and our free Digital Parenting magazine is helping families across the UK to navigate the online world safely. For two years running, we have been named one of the UK’s 25 Best Big Companies to Work For by the Sunday Times, and a Top 100 Employer by Stonewall.

We are part of Vodafone Group, one of the world’s largest telecommunications companies, with mobile operations in 25 countries, partnerships with mobile networks in 44 more, and fixed broadband operations in 19 markets. As of 31 December 2018, Vodafone Group had approximately 700 million mobile customers and 21 million fixed broadband customers, including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit: www.vodafone.co.uk

 

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693
Twitter: @VodafoneUKNews

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587

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