Vodafone UK records best ever quarter for new customers

November 12, 2019

Vodafone UK’s commercial and operational momentum continued in the three months ending 30 September 2019 with the launch of its new 5G network and introduction of new unlimited data plans.

Key highlights include:


  • Nearly double the number of mobile contract customers joined in the quarter ending September 2019, compared with the previous quarter.
  • Service revenue growth accelerated, when we exclude the impact of EU regulation.
  • Pay As You Go (PAYG) business back in revenue growth for the first time in 10 years.
  • One million customers have taken up new mobile and broadband services, including Vodafone Unlimited plans.
  • Nearly 40% of new and upgrading customers are choosing Vodafone Unlimited for the first time.


Almost double the number of new contract mobile customers joined our network in the second quarter compared to the first quarter, helping us to attract over 500,000 new customers, of which 371,000 are PAYG, 106,000 are mobile contract and 61,000 are home broadband – our best ever for new subscribers.

The increase in subscribers follows the July launch of Vodafone’s new super-fast 5G network, along with the introduction of Vodafone Unlimited data plans. Vodafone now has more than one million customers using its new mobile and broadband offers, including Vodafone Unlimited data plans and Vodafone Together – which combines unlimited home broadband and unlimited mobile data in one deal.

Vodafone’s PAYG business is also performing well and is back to revenue growth for the first time in 10 years. Much of this success is due to VOXI, the youth brand from Vodafone, which achieved its best ever quarter to date with 92,000 new users.

Vodafone UK CEO Nick Jeffery said: “We are challenging the market with our new customer offerings, building the UK’s best 5G and full-fibre networks and improving customer service both online and on the high-street. We have come out of the blocks quickly in the first six months of this year and have many more great customer products and services planned for the second half of our financial year to continue to reward existing customers and attract new ones.”

Customers have been choosing to upgrade their contracts and remain loyal to Vodafone in part because of our new loyalty rewards programme, Very Me, which has had more than 12 million rewards claimed to date. We also enjoyed a successful new iPhone launch and continue to see strong uptake of our home broadband services, with a customer base of 667,000, an increase of 188,000 compared to this time last year.

– ends –


Vodafone UK Media Relations
01635 693 693

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line, broadband and the Internet of Things (IoT). We employ around 11,000 people across the UK, and operate more than 400 retail stores nationwide.

Having made the UK’s first mobile phone call and sent the first text, Vodafone has a history as a tech pioneer. In 2018, we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%. Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards for the second year in a row. To help deliver Gigabit UK, we are rolling out full-fibre broadband across 12 towns and cities in partnership with CityFibre, reaching one million homes and business by 2021.

Our ReConnect programme is supporting women and men back into work after a career break, our IoT [Internet of Things] technology is working to create a low-carbon society, and our free Digital Parenting magazine is helping families across the UK navigate the online world safely. For two years running, we have been named one of the UK’s 25 Best Big Companies to Work For by the Sunday Times, and a Top 100 Employer by Stonewall.

We are part of Vodafone Group, one of the world’s largest telecommunications companies, with mobile operations in 24 countries; partnerships with mobile networks in 42 more; and fixed broadband operations in 19 markets. As of 30 June 2019, Vodafone Group had approximately 640 million mobile customers, 21 million fixed broadband customers, and 14 million TV customers, including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693
Twitter: @VodafoneUKNews

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587