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GROUNDBREAKING VODAFONE GLOBAL SURVEY REVEALS 43% OF TEENS THINK CYBERBULLYING A BIGGER PROBLEM THAN DRUG ABUSE

September 22, 2015
  •  One of the largest global surveys of its kind, spanning 11 countries and almost 5,000 teens, reveals one in five teens cyberbullied, a fifth of whom felt suicidal
  • #BeStrong anti-cyberbullying emoji initiative launched by Vodafone in response
  • Psychologist adviser for ‘Inside Out’ film Dacher Keltner, anti-bullying ambassador Monica Lewinsky and anti-bullying NGOs involved in developing emojis to convey support

More than half of teenagers think cyberbullying is worse than face-to-face bullying and 43 per cent believe it to be a bigger problem for young people than drug abuse, a global online survey of around 5,000 teenagers across 11 countries* has revealed. The Vodafone survey, commissioned from YouGov, found that an average of around one in five (18%) teens across the countries surveyed had been cyberbullied and, as a result:

  • 41 per cent said cyberbullying made them feel depressed or helpless (also 41%);
  • 26 per cent felt ‘completely alone’ and 18 per cent experienced suicidal thoughts;
  • 21 per cent had ‘not gone to school’ and 25 per cent closed down their social media accounts;
  • 38 per cent said they did not tell their parents or guardians, as they felt ashamed (32%), scared their parents would get involved (40%), or worried what their parents might do (36%).

Forty-three per cent of those surveyed would find it hard to support a friend who had been bullied on social media, as they ‘could not find the right words’ to show support. Seventy-two per cent of teens said they would be likely to use an emoji to express compassion or support for friends being cyberbullied.

In response to the findings, Vodafone today announces the #BeStrong anti-cyberbullying emoji initiative, which involved the creation of a suite of ‘support emojis’ to raise awareness of the importance of conveying compassion, sympathy and support when friends are being bullied online. The emojis were chosen by the 4,720 teens surveyed from a wide selection designed by Vodafone and its anti-bullying panel as their favourite symbols for compassion and support. The favourite two sets of emojis can be seen below.

emoji1

emoji2

The images will be available from today on Vodafone and Vodafone Foundation social media platforms as part of a donation campaign. The Vodafone Foundation, Vodafone’s philanthropic arm, announces as part of its digital family programme that it will help raise funds for anti-bullying NGOs by donating 10p (14 cents) for every Twitter retweet or public Facebook like of Vodafone’s image of the #BeStrong emojis*.  The company is also talking to the major emoji app and social media platforms towards featuring the emojis on their platforms in the near future.

The idea for a ‘support emoji’ was first brought to Vodafone by anti-bullying ambassador Monica Lewinsky, who has been a consultant on the initiative, working alongside semioticians (who study signs and symbols and their use or interpretation), anti-bullying NGOs including The Diana Award, ENABLE, a European Union project to help combat bullying, and Berkeley University Professor Dacher Keltner – the psychologist who advised on the creation of the characters for Pixar film Inside Out.

Commenting in a new video released today, Professor Keltner explains the importance of teens being able to offer support and show sympathy to their peers being cyberbullied. He said: “A lot of emojis can be limited for communicating emotions.  The bystander needs better tools.  Specific emojis that they can send their friends to show that they are there for them.”

Vodafone and NGO The Diana Award have also released a series of learning modules aimed at teenagers, which cover subjects from ‘selfies ‘and ‘online gaming’ to ‘social networking’ and ‘mean tweets’. Further learning modules will be released over the next year on www.vodafone.com/parents , by NGOs including The Diana Award and by many of Vodafone’s markets. Each module provides resources needed for teachers to train a small group of students to deliver short lessons to other students at school. The modules also include advice for parents.

Today also marks the release of the fourth edition of Vodafone UK’s Digital Parenting magazine, which has been developed in partnership with parenting NGO The Parent Zone.  One million copies of the magazine, which aims to offer help and advice to parents and guardians trying to help their children navigate the increasingly complex digital landscape, will be distributed to schools, NGOs, government bodies, children charities and many other outlets over the next year. The magazine is available online at: http://vodafonedigitalparenting.co.uk/

Vodafone Foundation Director Andrew Dunnett, said: “The results of the global survey – which we believe to be one of the largest of its kind among teenagers in so many countries – will be a serious concern for any parent. The new generation that was born digital thrives in a world of constant connectivity, but there are clear risks for young people as well as benefits – and it is striking that cyberbullying troubles many young people more than drug abuse. Our research showed many teenagers find it difficult to help their friends when cyberbullying is happening, and the #BeStrong campaign has been created to help them convey emotional support”.

For further information:

Vodafone Group Media Relations  www.vodafone.com/media/contact

About Vodafone

Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 55 more, and fixed broadband operations in 17 markets. As of 30 June 2015, Vodafone had 449 million mobile customers and 12 million fixed broadband customers. For more information, please visit: www.vodafone.com.

 About the Vodafone Foundation

The Vodafone Foundation’s Mobile for Good programme combines Vodafone’s charitable giving and technology to make a difference in the world. Globally, the Vodafone Foundation supports projects that are focused on delivering public benefit through the use of mobile technology across areas including health, education and disaster relief. The Vodafone Foundation invests in the communities in which Vodafone operates and is at the centre of a network of global and local social investment programmes. The Vodafone Foundation is a UK registered charity, registered charity number 10989625.

Note to editors

* All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 4,720 13-18 year olds in the UK, Germany, Italy, Spain, Netherlands, New Zealand, Greece, South Africa, USA, Ireland & the Czech Republic. The figures have been given an even weighting for each country to produce an ‘average’ value.

 

*The Vodafone Foundation will provide a total donation to anti-bullying NGOs of up to £100,000 (€137,000)

 

Images of the emojis can be found here https://www.flickr.com/gp/vodafonegroup/pK5215

 

 

 

Survey highlights across the 11 countries

To what extent, if at all, do you agree or disagree with the following statement? Cyberbullying is worse than bullying face to face/ in person

Agree
Czech 51%
Germany 51%
Greece 46%
Ireland 60%
Italy 48%
Netherlands 51%
New Zealand 55%
South Africa 64%
Spain 53%
UK 35%
USA 42%

 

Of the 11 countries surveyed, children aged 13-18 surveyed in the UK are the least likely to think cyberbullying is worse than bullying face to face (35%), whereas over six in 10 (64%) of the children surveyed in South Africa would agree that cyberbullying is worse than bulling face to face.

I have been cyberbullied (i.e. bullied online) I have heard of cyberbullying happen to someone else
Czech 8% 55%
Germany 18% 65%
Greece 14% 69%
Ireland 26% 85%
Italy 11% 70%
Netherlands 15% 51%
New Zealand 30% 84%
South Africa 24% 84%
Spain 8% 63%
UK 15% 68%
USA 27% 79%

 

Of the 11 countries surveyed, children aged 13-18 surveyed in New Zealand are most likely to have ever personally been bullied; 3 in 10 children in New Zealand, followed by 27% of those surveyed in USA and 26% of those surveyed  in Ireland.

Children surveyed in the Czech Republic are the least likely to have personally been cyberbullied of the 11 countries surveyed.

Of those children surveyed in New Zealand who said they had personally been bullied, over 3 in 5 reported feeling upset (62%), over half said they were angry with the bully (53%) and 47% said they felt depressed.

Of the children surveyed from the UK who had said they had been cyberbullied, over half (54%) said it made them think of themselves in a more negative way.

Through which ONE of the following ways do you think you would find it **easier** to express your feelings or views to them?

Using words Using emojis Using a combination of words and emojis
Czech 22% 13% 58%
Germany 35% 11 47%
Greece 36 10 48
Ireland 43 6 48
Italy 50 13 33
Netherlands 31 18 47
New Zealand 35 8 54
South Africa 25 10 60
Spain 48 10 36
UK 33 9 48
USA 40 7 47

 

Children aged 13-18 surveyed in the Netherlands are most likely to say they find it easier to express themselves using emojis (18%)

Half of children surveyed in Italy said they find easier to express themselves using words

The majority of children surveyed in South Africa (60%), the Czech Republic (58%) and New Zealand (54%) said they found it easier using a combination of both emojis and words

 

How likely or unlikely would you be to share with them an emoji that has been created to show support/ compassion for people who are being cyberbullied (e.g. on social media, via text message etc.)?

Likely Unlikely
Czech 67 18
Germany 62 27
Greece 77 15
Ireland 74 20
Italy 83 11
Netherlands 70 20
New Zealand 72 20
South Africa 90 7
Spain 75 18
UK 52 32
USA 67 22

 

Children aged 13-18 surveyed in South Africa would be most likely to share an emoji that has been created to show support/ compassion for people who are being cyberbullied (90%), followed by Italy (83%) and Greece (77%)

 

Contact

Vodafone UK Media Relations
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ukmediarelations@vodafone.com

About Vodafone UK

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