Martin Freeman returns in latest Vodafone campaign to showcase the network’s outstanding indoor coverage

August 1, 2017

‘New campaign demonstrates Vodafone’s continued coverage improvements – connecting customers in even the most unassuming locations!’


1st AUGUST, 2017: Today, Vodafone & WPP Team Red (O&M London & MEC) launch the second phase of their integrated campaign starring much loved British actor, Martin Freeman. This latest campaign which includes a short film and 2 social media clips follows on from the playful wedding spot released earlier this year which highlighted how Vodafone was the first to abolish European roaming charges.


A far cry from a wedding in sunny Spain, this time Freeman finds himself in a car park, where Vodafone’s most reliable network ever is called upon to save the day.


The TV spot – named ‘The Chase’, highlights Vodafone’s continued pledge to connect customers throughout the world, brought to life through a comical take on Freeman’s unfortunate encounter with a small-time gangster set-up.


Returning from his weekly grocery shop, Freeman wanders into the carpark to discover he is at the center of a hold-up alongside two suspect looking men. No stranger to throwing humour at a situation, Freeman playfully attempts to interact with the duo, but to no avail. Having watched the situation unfold, a woman nearby loading her car with groceries dials 999. Thanks to Vodafone’s outstanding indoor coverage, the small-time culprits’ heist is short-lived.


Since 2014, Vodafone has invested more than £2 billion into the network and services and is now able to say it provides outstanding indoor coverage and even better outdoor service on its most reliable network ever.  As part of this, Vodafone has reallocated a fundamental resource – spectrum – and deployed new innovations to make more efficient use of the cell sites and continues to improve voice call technology.


The integrated campaign launches this Tuesday at 7:15 PM on ITV during Emmerdale, and will feature ATL, social, radio, press & digital executions. The advert will be available to watch online via Vodafone’s YouTube Channel, here:


Bilge Ciftci, Head of Brand, Vodafone UK:

For our second campaign with Martin Freeman we wanted to demonstrate just how much our customers can absolutely rely on Vodafone, especially when it matters the most. We are so proud to offer our most reliable network ever which we continue improve performance on everyday alongside an iron-clad Network Satisfaction Guarantee.  We are delighted that Martin has yet again been able to bring these benefits to life in a light hearted and humorous manner.


– ENDS –



Agency: Ogilvy & Mather London

Chief Creative Officer: Mick Mahoney

Creative Team: Richard Barret & James Manning

Copywriter: Sarah Duggan

Art director: Andy Lennard

Agency producer: Kim Parrett


Account Team:

Managing Partner: Jon Tapper

Business Director: Shaida Murday

Account Director: Joss Freestone

Account Manager: Tom McManus

Account Executive: Amy Dooley


Planning Team:

Strategy Director: Ed Hayne

Experience Strategy Director: Charlotte Mulley

Planner: Charlotte Walters


Production Company: Rattling Stick

Director: Daniel Kleinman

Producer: Johnnie Frankel

Editor: Julian Tranquille

Assistant editor:

Sound designer: Henning Knoepfel

Soundtrack composers: Pete Raeburn and Luke Fabia

Post production: Framestore

Post production producer: Josh King

About Vodafone UK

Vodafone UK is part of Vodafone Group, one of the world’s largest telecommunications companies, and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and has fixed broadband operations in 18 markets. As of 31 March 2018, Vodafone Group had 535.8 million mobile customers and 19.7 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information about Vodafone UK, please visit:

Vodafone UK partners with businesses of all sizes – from start-ups and small businesses to the largest corporates and the public sector. The company has worked with UK businesses for over 30 years, starting out as a mobile provider and becoming one of the UK’s leading total communications partners. It provides a range of voice and data services, secure communications infrastructure, fixed and contact centre capability, and unified communications, and was the first mobile phone operator to offer a truly converged service for fixed and mobile.

Vodafone UK

Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693Twitter: @VodafoneUKNews

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN
Registered in England No: 1471587

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