April 7, 2016
  • Research by Vodafone UK finds that one in five Brits sort out their broadband access before their water supply when moving in to a new home
  • 67 per cent of new homeowners have admitted to not buying a house because the broadband service was too poor in the area
  • Nearly a quarter of Brits rank loss of broadband as the most frustrating home situation – above their car not starting
  • Vodafone Broadband’s Boost and Beam features allow customers to boost and focus their signal in particular areas of the house, helping solve broadband related issues in the home

 New statistics released today reveal new homeowners in Britain see setting up their broadband service as a bigger priority than their gas or water supply.

The research from Vodafone found one in five Brits (20 per cent) rank broadband as their top priority utility to organise when moving into a new house, with broadband also proving the second highest priority overall, beating water into 3rd place with just 13 per cent of votes (1).

71 per cent of the nation’s home owners admitted they would always consider the broadband service in an area before buying a home, and poor service would put them off going through with it. In fact, nearly a third of Brits (67 percent) revealed they have rejected buying a house due to poor broadband service.

The top five priority utilities for new homeowners are:

  1. Electricity – 53 per cent
  2. Broadband – 20 per cent
  3. Water – 13 per cent
  4. Gas – 8 per cent
  5. Council Tax – 4 per cent
  6. Other – 2 per cent

Almost 1 in 4 people in the UK under 25 (24 per cent) said that ensuring they have fast running, smooth broadband was more important than organising council tax or parking permits. Broadband cutting out proved to be one of the most frustrating home situations for under 25’s in the UK with 24 per cent placing it as the situation which caused them the most stress, above issues such as their car not starting, or their kitchen sink being blocked.

“Today, fast and efficient broadband at home is more of a priority than ever and this is demonstrated by the importance that people put on their internet when they first move in to their new homes,” said Glafkos Persianis, Vodafone UK’s Commercial Director.

“Vodafone’s fast and reliable broadband service and its innovative features help our customers easily solve their everyday issues, such as not being able to reach that awkward room on the other side of the house or having a strong enough connection to stream tracks from their wireless garden speakers.”

Vodafone’s new innovative broadband features ‘Boost and Beam’ ensure a seamless experience for customers. Boost allows users to enhance their connection to one device in the house for a selected amount of time, a useful tool for downloading a favourite TV show or album in a hurry. Beam allows customers to focus a signal to anywhere in the house, even to the tablet at the bottom of the garden or the attic bedroom which previously never got Wi-Fi.


Notes to editors

For more information, please contact the Vodafone press office at

 Research carried out by independent survey company FlyResearch, who polled 2,000 Brits over the age of 18 during March 2016


Vodafone UK Media Relations
01635 693 693

About Vodafone UK

Vodafone UK is part of Vodafone Group, one of the world’s largest telecommunications companies, and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and has fixed broadband operations in 18 markets. As of 31 March 2018, Vodafone Group had 535.8 million mobile customers and 19.7 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information about Vodafone UK, please visit:

Vodafone UK partners with businesses of all sizes – from start-ups and small businesses to the largest corporates and the public sector. The company has worked with UK businesses for over 30 years, starting out as a mobile provider and becoming one of the UK’s leading total communications partners. It provides a range of voice and data services, secure communications infrastructure, fixed and contact centre capability, and unified communications, and was the first mobile phone operator to offer a truly converged service for fixed and mobile.

Vodafone UK

Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693Twitter: @VodafoneUKNews

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN
Registered in England No: 1471587