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SO THIS IS CHRISTMAS… AND WHAT DID WE DO? VODAFONE UK REVEALS CHRISTMAS DAY NETWORK USAGE

December 26, 2014

In the UK, we are spending an increasing amount of time on our mobile devices – Christmas Day included. Vodafone UK’s Christmas Day data on network usage reveals insights on how mobile devices bring the family together during the day of merrymaking – whether it is calling loved ones, sharing an important moment with a picture message, or catching up on the best Christmas films.

Naughty or nice? On Christmas day, the anticipation of checking our stockings gets us up and checking social media sites on our mobiles by 6am – an early start compared to 6:30am on an average day. Nearly 40 million calls were made on the Vodafone network over the course of the day.

Spreading Christmas cheer Social media usage increased by over 76% compared to Christmas last year across the UK as more customers captured and shared their favourite festive moments with friends and family using their mobile. Text messaging on the Vodafone UK network peaked at 10am as people sent messages to wish their friends and loved ones a Merry Christmas.

It’s the season to log on, check status updates and post messages Data usage over the Vodafone network on Christmas Day surpassed previous highs with over 92% increase on last year, peaking at 6pm. In these screen-smitten times, Vodafone data indicates that we are spending more and more of our Christmas interacting with friends on social media.

Jingle Bell Rock – music a must This year also saw record highs for streaming music with over 140% increase on Vodafone UK customers using Spotify Premium on their mobile. Lunchtime is the most popular time as we listen to our favourite Christmas tunes or carols whilst preparing that all-important Christmas lunch.

Happy Christmas to all, and to all a good-night When did the festivities officially end? According to our mobile phones, the majority of us switched off at 11pm. This compared to a typical day when most people call it quits at 9.40pm.

Note to Editors Vodafone is spending more than £1 billion on its network and services across the country this year, including extending its 4G coverage to 382 cities and towns and thousands of smaller communities across the UK.

Contact

Vodafone UK Media Relations
01635 666777
ukmediarelations@vodafone.com

About Vodafone UK

Vodafone UK is part of Vodafone Group, one of the world’s largest telecommunications companies, and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and has fixed broadband operations in 18 markets. As of 31 March 2018, Vodafone Group had 535.8 million mobile customers and 19.7 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information about Vodafone UK, please visit: www.vodafone.co.uk

Vodafone UK partners with businesses of all sizes – from start-ups and small businesses to the largest corporates and the public sector. The company has worked with UK businesses for over 30 years, starting out as a mobile provider and becoming one of the UK’s leading total communications partners. It provides a range of voice and data services, secure communications infrastructure, fixed and contact centre capability, and unified communications, and was the first mobile phone operator to offer a truly converged service for fixed and mobile.

Vodafone UK

Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England
www.vodafone.com

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693Twitter: @VodafoneUKComms

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN
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