Vodafone UK has announced a major network investment across Bournemouth, bringing stronger indoor and outdoor coverage and mobile internet services across its 3G and 4G networks. The multi-million pound investment across the town will extend 3G and 4G mobile coverage to more than 98% of Bournemouth’s population.
As a consequence of the network improvements already undertaken by Vodafone over the last year, mobile data traffic in Bournemouth has already rocketed. For music lovers, Spotify is proving particularly popular with the number of songs streamed rivalling that of London; especially local group Western Sand, who are among the most played artists in the area, alongside Jess Glyne and Nick Jonas. Customers in Bournemouth on average are now using just under a terabyte of data every day, which is equivalent to listening to the entire Western Sand album nearly 34,000 times*.
The upgrade forms part of Vodafone’s approximate £2 billion nationwide network and service investment across 2014 and 2015. This investment is already benefitting customers in Bournemouth, a fact endorsed by results from independent technology consultancy LCC, which show that Vodafone has unbeatable indoor and outdoor 4G coverage in the town**. In light of this, 4G data usage in Bournemouth is increasing month on month.
In addition, the recent strengthening of our 3G network across the city has already provided greater coverage, High Definition (HD) Voice technology for voice calls and faster mobile internet services to more consumers and businesses.
A snapshot of Vodafone in Bournemouth:
- The company has so far upgraded approximately 70% of its sites across the city which involves implementing a 4G overlay system. This creates better indoor and outdoor coverage for both voice and data, whilst ensuring that concentrated areas of customers have the highest possible network capacity to cope with increased demand.
- The average data traffic a week in Bournemouth is equal to browsing the internet for 250,000 hours*- that’s equivalent to surfing the web for nearly thirty years.
- Data usage in Bournemouth usually peaks during football games and even increased by around 10% for the general election results- that’s approximately an extra 4,800 hours of browsing*
- In addition, the commitment to investment in the area stretches to Vodafone stores with plans for the Bournemouth store, located in Commercial Road, to be refitted in the next few months.
NOTES TO EDITORS
- *based on the average song size being 4MB, average non HD film being 700MB and 1 hour of typical browsing equating to 10-25MB as collated by http://www.broadbandchoices.co.uk/guides/broadband/guide-to-internet-data-usage
- **4G coverage assessed by LCC between January and March against key competitors with 4G coverage.
- Vodafone has expanded its ultrafast 4G coverage to 555 larger cities, towns and districts as well as thousands of smaller communities across the UK. For more information on our 4G coverage visit www.vodafone.co.uk/4g.
- Customers can check Vodafone’s current and planned coverage at http://www.vodafone.co.uk/ournetwork-and-coverage/uk-coverage-map/index.htm
- Coverage predictions are based on an assumption that Vodafone can obtain planning permission to build sites, access to land or buildings to place equipment and backhaul to connect sites.
- Vodafone 4G is typically 3.6 times faster than our 3G. Speeds vary and depend on coverage and demand. For more information visit www.vodafone.co.uk/4g (Ookla 2015)
- 4G devices are available for review on request.