News

VODAFONE ANNOUNCES MULTI MILLION POUND NETWORK INVESTMENT ACROSS READING

August 20, 2015

Vodafone UK has announced a major network investment across Reading, bringing stronger indoor and outdoor coverage and mobile internet services across its 3G and 4G networks. The multi-million pound investment across the town will extend 3G and 4G mobile coverage to more than 98% of Reading’s population.

As a consequence of the network improvements already undertaken by Vodafone over the last year, mobile data traffic in Reading has already rocketed. Customers in the town on average are now using nearly two terabytes of data every day, which is equivalent to listening to ‘Enter Sandman’ by Metallica around 475,000 times*.

The upgrade forms part of Vodafone’s approximate £1 billion nationwide network and service investment in 2014 with a similar amount planned for 2015.  This investment is already benefitting customers in Reading, a fact endorsed by results from independent technology consultancy LCC, which show that Vodafone has unbeatable indoor and outdoor 4G coverage in the town**. In light of this, data usage in Reading has nearly doubled since this time last year.

In addition, the recent strengthening of our 3G network across the city has already provided greater coverage, High Definition (HD) Voice technology for voice calls and faster mobile internet services to more consumers and businesses.

A snapshot of Vodafone in Reading:

  • Vodafone will have upgraded 100% of its sites across the town by the end of the investment, which involves implementing a 4G overlay system. This creates better indoor and outdoor coverage for both voice and data, whilst ensuring that concentrated areas of customers have the highest possible network capacity to cope with increased demand.
  • The average data traffic a week in Reading is equal to browsing the internet for around 532,000 hours*- that’s equivalent to surfing the web for around sixty years.
  • In addition, the commitment to investment in the area stretches to Vodafone stores with the Reading store, located in The Oracle, having been newly refurbished just last month.
Contact
Vodafone UK Media Relations
01635 666777
ukmediarelations@vodafone.com

About Vodafone UK

Vodafone UK is part of Vodafone Group, one of the world’s largest telecommunications companies, and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and has fixed broadband operations in 18 markets. As of 31 March 2018, Vodafone Group had 535.8 million mobile customers and 19.7 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information about Vodafone UK, please visit: www.vodafone.co.uk

Vodafone UK partners with businesses of all sizes - from start-ups and small businesses to the largest corporates and the public sector. The company has worked with UK businesses for over 30 years, starting out as a mobile provider and becoming one of the UK’s leading total communications partners. It provides a range of voice and data services, secure communications infrastructure, fixed and contact centre capability, and unified communications, and was the first mobile phone operator to offer a truly converged service for fixed and mobile.

Vodafone UK

Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England
www.vodafone.com

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693
Twitter: @VodafoneUKComms

Vodafone Limited
Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN
Registered in England No: 1471587