News

VODAFONE ANNOUNCES MULTI MILLION POUND NETWORK INVESTMENT ACROSS SWINDON

July 6, 2015

Vodafone UK has announced a major network investment across Swindon, bringing stronger indoor and outdoor coverage and mobile internet services across its 3G and 4G networks. The multi-million pound investment across the town will extend 3G and 4G mobile coverage to more than 98% of Swindon’s population.

As a consequence of the network improvements already undertaken by Vodafone over the last year, mobile data traffic in Swindon has rocketed. Customers in the town on average are now using over eight and a half terabytes of data every week, which is equivalent to watching The Magic Roundabout around 12,000 times*. The improvements are also great news for avid streamers and music lovers in Swindon who streamed 4 million times from Spotify** in May alone. In fact, data traffic per day on Vodafone in the area is now equal to listening to Wonderwall by Oasis over 310,000 times.

The upgrade forms part of Vodafone’s approximate £2 billion nationwide network and service investment across 2014 and 2015. This investment is already benefitting customers in Swindon, a fact endorsed by results from independent technology consultancy LCC, which show that Vodafone has unbeatable indoor and outdoor 4G coverage in the town***.
In addition, the recent strengthening of our 3G network across the city has already provided greater coverage, High Definition (HD) Voice technology for voice calls and faster mobile internet services to more consumers and businesses.

A snapshot of Vodafone in Swindon:

  • Vodafone will have upgraded 100% of sites across the town, which involves implementing a 4G overlay system, by the end of the improvement period. This creates better indoor and outdoor coverage for both voice and data, whilst ensuring that concentrated areas of customers have the highest possible network capacity to cope with increased demand.
  • The average data traffic a day in Swindon is equal to browsing the internet for nearly 50,000 hours*- that’s equivalent to surfing the web for over five and a half years.
  • Data usage in Swindon peaked during the 2015 general election with approximately an extra 2,700 hours of browsing*.
  • In addition, the commitment to investment in the area stretches to Vodafone stores with the Swindon store, located in Canal Walk, featuring a brand new and improved layout following refurbishment.NOTES TO EDITORS
  • *based on the average song size being 4MB, average non HD film being 700MB and 1 hour of typical browsing equating to 10-25MB as collated by
    http://www.broadbandchoices.co.uk/guides/broadband/guide-to-internet-data-usage
  • **Spotify Premium is included in Vodafone Red Value Bundles at no extra cost.
  • ***4G coverage assessed by LCC between January and March against key competitors with 4G coverage.
  • Vodafone has expanded its ultrafast 4G coverage to 578 larger cities, towns and districts as well as thousands of smaller communities across the UK. For more information on our 4G coverage visit www.vodafone.co.uk/4g.
  • Customers can check Vodafone’s current and planned coverage at http://www.vodafone.co.uk/our-network-and-coverage/uk-coverage-map/index.htm
  • Coverage predictions are based on an assumption that Vodafone can obtain planning permission to build sites, access to land or buildings to place equipment and backhaul to connect sites.
  • Vodafone 4G is typically 3.6 times faster than our 3G. Speeds vary and depend on coverage and demand. For more information visit www.vodafone.co.uk/4g (Ookla 2015)
  • 4G devices are available for review on request.
Contact

Vodafone UK Media Relations
01635 666777
ukmediarelations@vodafone.com

About Vodafone UK

Vodafone UK is part of Vodafone Group, one of the world’s largest telecommunications companies, and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and has fixed broadband operations in 18 markets. As of 31 March 2018, Vodafone Group had 535.8 million mobile customers and 19.7 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information about Vodafone UK, please visit: www.vodafone.co.uk

Vodafone UK partners with businesses of all sizes – from start-ups and small businesses to the largest corporates and the public sector. The company has worked with UK businesses for over 30 years, starting out as a mobile provider and becoming one of the UK’s leading total communications partners. It provides a range of voice and data services, secure communications infrastructure, fixed and contact centre capability, and unified communications, and was the first mobile phone operator to offer a truly converged service for fixed and mobile.

Vodafone UK

Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England
www.vodafone.com

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693Twitter: @VodafoneUKComms

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN
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