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Vodafone Group to sponsor Porsche Formula E team

August 29, 2019

Vodafone Group will be the Official Communication Partner of Porsche Motorsport when the automobile manufacturer enters the 2019/2020 ABB FIA Formula E Championship.

Formula E is the first fully-electric international single-seater racing series in which cars zoom at more than 200 km/h – with zero emissions – along the streets of 12 major cities across four continents.

Vodafone branding will be visible on the first all-electric racing cars in Porsche’s history, as well as the drivers’ uniforms, when the team makes its debut in November 2019.

Vodafone’s new five-year sponsorship of the Porsche Formula E Works Programme includes the provision of communications equipment and technical support.

Ahmed Essam, Chief Commercial Officer of Vodafone Group, said: “There’s a natural alignment for Vodafone with Formula E, a next generation, technology driven sport that appeals to a broad and ever-growing audience and that has concern for the planet at its heart. We have a very positive working relationship with Porsche and together we’ll look to break boundaries in vehicle technology.”

Fritz Enzinger, Vice President Porsche Motorsport, said: “Vodafone has been a long-term partner of Porsche Motorsport and is helping us to develop both racing and street vehicle technology. We know Vodafone strongly believes in the innovative mission of Formula E and we are thrilled to have them by our side as Porsche Motorsport enters this new racing class.”

In addition to the partnership in Formula E, there will be a collaboration between Porsche Motorsport and Vodafone in eSports in the near future.

 

Formula E: developing new technologies in order to promote electric mobility

Formula E was created in 2014 to develop and promote electric mobility concepts across the globe. Formula E is currently the most competitive environment for advancing the development of high-performance cars in terms of eco-friendliness, efficiency, energy consumption and sustainability.

Participation in Formula E enables car manufacturers and technology providers, like Porsche and Vodafone, to test and develop road-relevant technologies on city streets, thereby acting as a catalyst to refine the design of electric vehicles and improve the driving experience for everyday road car users.

Vodafone Business already has a strong history of technology development with Volkswagen Group, the parent company of Porsche, which is one of its largest global customers. Vodafone is one of Volkswagen Group’s FAST partners – a small group involved in automotive and transportation research and development.

Porsche was Vodafone’s first connected car customer and the companies have worked together in recent years to add a number of features to high end models including: locking and unlocking via a mobile phone app; vehicle location tracking as an anti-theft service; and proactive preventative maintenance through monitoring car functions like fuel, oil pressure and tyre pressure.

Vodafone’s sponsorship of the Porsche Formula E Team also builds on a successful six year partnership between the brands in manufacturer prototype racing, which yielded three overall victories in the Le Mans 24 Hours as well as three World Championship titles in the World Endurance Championships.

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Contact

Vodafone UK Media Relations
01635 693 693
@VodafoneUKNews
ukmediarelations@vodafone.com

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line, broadband and the Internet of Things (IoT). We employ around 11,000 people across the UK, and operate more than 400 retail stores nationwide.

Having made the UK’s first mobile phone call and sent the first text, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. Today we serve over 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%. Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards for the second year in a row. To help deliver Gigabit UK, we are rolling out full fibre broadband across 12 towns and cities in partnership with CityFibre, reaching one million homes and business by 2021.

Our ReConnect programme is supporting women and men back into work after a career break, our IoT technology is working to create a low-carbon society, and our free Digital Parenting magazine is helping families across the UK to navigate the online world safely. For two years running, we have been named one of the UK’s 25 Best Big Companies to Work For by the Sunday Times, and a Top 100 Employer by Stonewall.

We are part of Vodafone Group, one of the world’s largest telecommunications companies, with mobile operations in 25 countries, partnerships with mobile networks in 44 more, and fixed broadband operations in 19 markets. As of 31 December 2018, Vodafone Group had approximately 700 million mobile customers and 21 million fixed broadband customers, including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit: www.vodafone.co.uk

 

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693
Twitter: @VodafoneUKNews

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587

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Vodafone’s new five-year sponsorship of the Porsche Formula E Works Programme includes the provision of communications equipment and technical support.

Vodafone’s new five-year sponsorship of the Porsche Formula E Works Programme includes the provision of communications equipment and technical support.

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