July 15, 2016

Vodafone UK has opened it’s ‘doors’ with a new and improved look in Birmingham’s Selfridges – cementing Vodafone’s commitment to the providing services on the high street. The store forms part of Vodafone’s £100 million nationwide investment in its retail estate, which has included opening 150 new shops and creating 1,400 jobs during the past two years.


The new store is designed to bring customers closer than ever to the best in mobile, by displaying the latest and best-selling devices, so customers can try before they buy. The in-store team of nine will be on hand to help customers set up their phones or tablets on the spot, as well as transferring over all their contacts and photos thanks to the Vodafone Red Box, so they can leave the department store sorted and ready to go.


Whether a consumer or a small business, Vodafone has a range of services available, from  innovative Vodafone Red Value Bundles – giving unlimited calls, texts, generous amounts data and inclusive roaming across 40 destinations – to the latest ‘must-have’ handsets and tablets. The in store team are there to help – even if it’s simply to ask their advice on how to get the most from a phone or tablet.
Jane Stanley, Store Manager of Vodafone Selfridges Birmingham said: “We’re delighted to be opening our new store in one of the most iconic department stores in Britain. It’s been a significant investment and clearly demonstrates our commitment to serving our customers in Birmingham. We’ve got some great offers so pop in, see what we’ve got or simply ask our advice.  We’re here to help.”


The refit of the new Vodafone store in Selfridges Birmingham forms part of Vodafone’s plans to invest £1 billion in the networks and services relied upon by its 19 million UK customers.



Vodafone UK Media Relations
01635 693 693

About Vodafone UK

Vodafone UK is part of Vodafone Group, one of the world’s largest telecommunications companies, and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and has fixed broadband operations in 18 markets. As of 31 March 2018, Vodafone Group had 535.8 million mobile customers and 19.7 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information about Vodafone UK, please visit:

Vodafone UK partners with businesses of all sizes - from start-ups and small businesses to the largest corporates and the public sector. The company has worked with UK businesses for over 30 years, starting out as a mobile provider and becoming one of the UK’s leading total communications partners. It provides a range of voice and data services, secure communications infrastructure, fixed and contact centre capability, and unified communications, and was the first mobile phone operator to offer a truly converged service for fixed and mobile.

Vodafone UK

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Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693
Twitter: @VodafoneUKNews

Vodafone Limited
Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN
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