How do big companies encourage women to take up senior leadership roles?

October 17, 2019


Helen Lamprell, General Counsel and Director of External Affairs, Vodafone UK, discussed Vodafone’s new report – Driving Gender Diversity at the Top: 2019 & Beyond – on the BBC’s Worklife programme this morning.

The report looks at FTSE 350 companies that have strong records encouraging women in to leadership roles and identifies how they did it.

Interviewed by Worklife anchors Sally Bundock and Karin Giannone, Helen spoke about the importance of active sponsorship and mentorship within firms to foster a culture of progression and ambition.

Helen also talked about what she described as “the more surprising factor of a high level of board visibility” to support broader steps toward diversity.

“It’s not just about seeing high-profile women,” she said, “it’s about seeing the board in general – busting the super-human-boss myth. If people can see the boss as a human being, they’re more likely to aspire to that position themselves.”

The old adage that “if you can’t see it, you can’t be it” is especially true for women, she believes.

For more information on the report, please click here.



Vodafone UK Media Relations
01635 693 693

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line, broadband and the Internet of Things (IoT). We employ around 11,000 people across the UK, and operate more than 400 retail stores nationwide.

Having made the UK’s first mobile phone call and sent the first text, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. Today we serve over 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%. Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards for the second year in a row. To help deliver Gigabit UK, we are rolling out full fibre broadband across 12 towns and cities in partnership with CityFibre, reaching one million homes and business by 2021.

Our ReConnect programme is supporting women and men back into work after a career break, our IoT technology is working to create a low-carbon society, and our free Digital Parenting magazine is helping families across the UK to navigate the online world safely. For two years running, we have been named one of the UK’s 25 Best Big Companies to Work For by the Sunday Times, and a Top 100 Employer by Stonewall.

We are part of Vodafone Group, one of the world’s largest telecommunications companies, with mobile operations in 25 countries, partnerships with mobile networks in 44 more, and fixed broadband operations in 19 markets. As of 31 December 2018, Vodafone Group had approximately 700 million mobile customers and 21 million fixed broadband customers, including all of the customers in Vodafone’s joint ventures and associates.

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