September 11, 2013

Vodafone UK has announced that Cindy Rose has been appointed Consumer Director, Vodafone UK, and joins the business in the coming weeks. In this role, Rose will assume responsibility for Vodafone’s UK Consumer business reporting to Guy Laurence, Vodafone UK Chief Executive.

During her four years as Virgin Media’s Executive Director, Digital Entertainment, Rose was responsible for the launch and deployment of Virgin Media’s award winning next generation TV service, powered by TiVo, the US-based technology company. She also launched Virgin TV Anywhere, a multiscreen entertainment service which extends the TiVo experience to PCs, tablets and smartphones both in the home and on the go.

Rose had previously spent 14 years in a variety of senior roles across The Walt Disney Company. A political science graduate from Columbia University, she holds a doctorate from New York School of Law, and has practised both as a solicitor in the UK and as an attorney in her native United States.

Vodafone UK Chief Executive Guy Laurence said: “I am delighted Cindy is joining us. This is an exciting time for Vodafone, and Cindy will add great value as a member of the UK senior management team given her breadth and depth of experience.

Cindy Rose said: “I’m very excited to be joining Vodafone at this time. The mobile industry is at an interesting crossroads, and I believe my experience in both the cable and content sectors will be increasingly relevant as the customer experience begins to converge.


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About Vodafone UK

Vodafone UK is part of Vodafone Group, one of the world’s largest telecommunications companies, and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and has fixed broadband operations in 18 markets. As of 31 March 2018, Vodafone Group had 535.8 million mobile customers and 19.7 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information about Vodafone UK, please visit:

Vodafone UK partners with businesses of all sizes – from start-ups and small businesses to the largest corporates and the public sector. The company has worked with UK businesses for over 30 years, starting out as a mobile provider and becoming one of the UK’s leading total communications partners. It provides a range of voice and data services, secure communications infrastructure, fixed and contact centre capability, and unified communications, and was the first mobile phone operator to offer a truly converged service for fixed and mobile.

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