Vodafone UK enlists Martin Freeman to front new integrated brand campaign with quintessentially British TVC spot, directed by Daniel Kleinman

May 26, 2017



Today, Vodafone & WPP Team Red (O&M London & MEC) debut their first integrated brand campaign since announcing their partnership in January of this year. Fronted by much-loved British actor Martin Freeman, the short film is a nod to Vodafone’s commitment to keeping customers connected wherever they are in the world, highlighting the brand’s recent abolishment of roaming charges in 50 destinations.


Created by O&M London, the TV spot was shot by one of advertising’s most renowned Directors, & the James Bond titles designer, Daniel Kleinman. Filmed on location in Pollensa Majorca, the private island of La Fortaleza stretches across 25,000 square feet of manicured gardens & was recently used to film the BBC’s ‘Night Manager’ series.


The TV spot places connectivity at the center of the brand story, with a light-hearted take on one man’s bid to unsuccessfully help out a friend. We follow Freeman’s character ‘Mr Interruption’ as he attends a wedding on the island’s resort – what unravels from here is a comical run of events which land Freeman in an awkward situation, having interrupted the couple’s first dance with a humorous outcome.


A follow up film called ‘The Excuse’ will air across Vodafone UK’s social channels on Friday 26th May, and gives viewers a more in-depth look at Freeman’s comical take on the event that took place at the wedding in the original TV spot.


The new integrated campaign showcases one of the UK’s most loved brands in a quintessentially British light, with a series of short films that show Vodafone’s willingness to remove the long standing issues that get in the way of us connecting.


The integrated campaign launches this Friday at 8:45 PM on ITV during Coronation Street, and will feature ATL, social, radio, press & digital executions. The films will be available to watch online via Vodafone’s YouTube Channel as of Friday 26th May.


Bilge Ciftci, Head of Brand, Vodafone UK: We are very excited about the launch of our new campaign with Martin Freeman.  The central message of the campaign demonstrates how we are removing any barriers that stop people from connecting and communicating in a way that suits them.  The character – Mr Interruption enables us to show this, in a light hearted and humorous manner.”



About O&M London:

Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services in-house including: brand advertising; direct marketing; interactive; digital and targeted media; brand identity; retail and in-store promotions; trade/event marketing, public relations; CRM and loyalty marketing; fast-track, low-cost delivery; analytics and research capabilities; strategic partnerships; branded content and entertainment; multicultural marketing, and sustainability marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY).


In January 2016, Ogilvy & Mather moved to the iconic Sea Containers on the South Bank at the heart of the ‘creative mile’, an area that celebrates culture, creativity and collaboration. For more information, visit

About Vodafone UK

Vodafone UK is part of Vodafone Group, one of the world’s largest telecommunications companies, and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and has fixed broadband operations in 18 markets. As of 31 March 2018, Vodafone Group had 535.8 million mobile customers and 19.7 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information about Vodafone UK, please visit:

Vodafone UK partners with businesses of all sizes – from start-ups and small businesses to the largest corporates and the public sector. The company has worked with UK businesses for over 30 years, starting out as a mobile provider and becoming one of the UK’s leading total communications partners. It provides a range of voice and data services, secure communications infrastructure, fixed and contact centre capability, and unified communications, and was the first mobile phone operator to offer a truly converged service for fixed and mobile.

Vodafone UK

Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693Twitter: @VodafoneUKNews

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN
Registered in England No: 1471587

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