January 1, 2015

On the 30th anniversary of the first ever mobile phone call made on the Vodafone network, New Year saw a massive rise in the use of social media and streaming services on the Vodafone UK network with customers using about 50% more mobile data than the same period last year.

The growth in mobile data traffic makes it the most connected New Year ever as customers went online to wish their friends and family happy New Year and shared their celebrations.

In total, Vodafone carried tens of thousands of terabytes of data – the equivalent of downloading around 180 million copies of the film Frozen – across its UK high-speed network in 2014. Increasingly, customers are checking news and sport results online, accessing social media sites and sharing photos via their mobile devices.

Sport, and in particular football, dominated the top monthly mobile data events of 2014. In the single busiest hour, the equivalent of approximately 200 million web pages showing live football scores were viewed by customers. The main mobile data events each month were:

January 31, 2014 – Football transfer deadline day and England v Australia one-day cricket
February 8, 2014 – Liverpool v Arsenal football match
March 17, 2014 – St. Patrick’s Day
April 25, 2014 – The death of former FC Barcelona coach, Tito Vilanova
May 22, 2014 – Local elections
June 24, 2014 – England v Costa Rica football match
July 4, 2014 – France v Germany football match
August 28, 2014 – British motorcycling
September 27, 2014 – Chelsea v Aston Villa football match
October 26, 2014 – Chelsea v Manchester United football match
November 22, 2014 – Arsenal v Manchester United football match
December 14, 2014 – Manchester United v Liverpool football match

Vodafone UK Head of Mobile Networks Petek Ergul said: “2014 broke all previous records for the amount of data which travelled across our network. From a single call 30 years ago, we now carry tens of thousands of terabytes of information.”

“The continued success of our 4G plans, which offer customers a choice of leading content, coupled with our investment of more than £1 billion on the network and services played a big part in this growth. For example, our 4G customers streamed more than 35 million hours of music on Spotify over the last year, with average listening time for an active Spotify user of 20 hours a month.”


Note to Editors
Vodafone is spending more than £1 billion on its network and services across the country this year, including extending its 4G coverage to 382 cities and towns and thousands of smaller communities across the UK.


Vodafone UK Media Relations
01635 666777

About Vodafone UK

Vodafone UK is part of Vodafone Group, one of the world’s largest telecommunications companies, and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and has fixed broadband operations in 18 markets. As of 31 March 2018, Vodafone Group had 535.8 million mobile customers and 19.7 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information about Vodafone UK, please visit:

Vodafone UK partners with businesses of all sizes – from start-ups and small businesses to the largest corporates and the public sector. The company has worked with UK businesses for over 30 years, starting out as a mobile provider and becoming one of the UK’s leading total communications partners. It provides a range of voice and data services, secure communications infrastructure, fixed and contact centre capability, and unified communications, and was the first mobile phone operator to offer a truly converged service for fixed and mobile.

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Vodafone UK Media Relations

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