September 27, 2016

Customers joining Vodafone UK’s home broadband service or upgrading their package will be guaranteed accurate minimum and maximum download speeds after the Company signed up to Ofcom’s voluntary code of practice.

In addition, Vodafone UK is providing details of upload speeds, which falls outside the code, but are important to customers when using applications such as posting photo’s or images to social media sites.

Under the code, new and upgrading customers will be able to view online the actual speeds they can expect, not just theoretical ones. They will be free to leave if the minimum guaranteed download speed is not achieved after 28 days from notifying Vodafone.

Today’s announcement follows last month’s removal of line rental on Vodafone’s unlimited fibre broadband products in an industry first and is also in line with our unique network satisfaction guarantee, allowing new and upgrading mobile customers 30 days to try us, love us or leave us – with no strings attached.

Vodafone applied to sign up to the Code after completing a major investment programme to improve and extend its business-grade fixed fibre network to exchanges which now pass more than 24 million UK premises.

Vodafone UK’s Commercial Director Glafkos Persianis said: “Having allowed customers to break free from broadband line rentals and try out our mobile network, we are now giving them greater transparency on home broadband speeds.

“Since we entered the market just over a year ago, we have pledged to make a difference by scrapping the out dated and often misleading practices, which have plagued this market. The days of promising theoretical “up to” speeds are over – if a customer does not receive the speeds that they were promised, we will try to fix that, and if that does not work then they are free to leave, no questions asked.”

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Vodafone UK Media Relations
01635 693 693

About Vodafone UK

Vodafone UK is part of Vodafone Group, one of the world’s largest telecommunications companies, and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and has fixed broadband operations in 18 markets. As of 31 March 2018, Vodafone Group had 535.8 million mobile customers and 19.7 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information about Vodafone UK, please visit:

Vodafone UK partners with businesses of all sizes - from start-ups and small businesses to the largest corporates and the public sector. The company has worked with UK businesses for over 30 years, starting out as a mobile provider and becoming one of the UK’s leading total communications partners. It provides a range of voice and data services, secure communications infrastructure, fixed and contact centre capability, and unified communications, and was the first mobile phone operator to offer a truly converged service for fixed and mobile.

Vodafone UK

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Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693
Twitter: @VodafoneUKNews

Vodafone Limited
Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN
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