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VODAFONE’S NEW TV AD SHOWS ITS BIGGER AND BETTER NETWORK GIVES CUSTOMERS THE POWER TO KEEP THEIR PROMISES

February 17, 2017

In its latest TV ad campaign, set to air tonight during Coronation Street on ITV at 2045, Vodafone is celebrating being named the UK’s #1 network for voice and London’s #1 network by P3 Connect.  The 40 second ad highlights the strength of Vodafone’s UK network whilst demonstrating that some calls are too important to drop.

 

The ad centres around Amy’s 8th birthday present: tickets to see her favourite popstar, Nathan Sykes, in concert.  As Amy celebrates the rest of the family realise the tickets are yet to be purchased as they actually go on sale the next day.  From 6am the next day, her uncle (one of Vodafone’s star leads) stays connected to the automated ticket hotline while he is at home, commuting on the bus and at work – all with 5 bars of coverage and a call that never drops.  When his turn comes he’s asleep after a long day in the queue: luckily his girlfriend comes to the rescue and is able to order the tickets for Amy.

 

Bilge Ciftci, Head of Brand at Vodafone UK, said: “This ad brilliantly captures why we’ve been working hard every day to make our network even bigger and better.  We know how important is it for our customers to get connected and more importantly stay connected when and where they need it.  We’re so proud to have been awarded the UK’s #1 network for voice and London’s #1 network by P3 Connect we wanted to shout about it.”

 

The advert is available to watch now on YouTube and UK TV and was created and developed by Ogilvy & Mather London and features the tracks ‘I feel free’ by Cream and ‘Over and Over’ by Nathan Sykes.

 

-ends-

 

Notes to editors:

Creative credits as follows:

Agency

Ogilvy & Mather London

 

Executive creative director

Mick Mahoney

 

Creatives

James Manning & Richard Barrett

 

Managing Partner

Jon Tapper

 

Account Executive

Amy Dooley

 

Planning Director

Ed Hayne

 

Producer

Jody Allison

 

Production Company

Knucklehead

 

Director

Tony Barry

 

Director of photography

Patrick Duroux

 

Editor

Eve Ashwell at The Assembly Rooms

 

Producer

Sara Cummins

 

Post production

Grade – Paul Harrison at Freefolk

Online – Steve at GPS

Sound – Arron & Parv at Wave

 

Contact
Vodafone UK Media Relations
01635 693 693
ukmediarelations@vodafone.com

About Vodafone UK

Vodafone UK is part of Vodafone Group, one of the world’s largest telecommunications companies, and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and has fixed broadband operations in 18 markets. As of 31 March 2018, Vodafone Group had 535.8 million mobile customers and 19.7 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information about Vodafone UK, please visit: www.vodafone.co.uk

Vodafone UK partners with businesses of all sizes - from start-ups and small businesses to the largest corporates and the public sector. The company has worked with UK businesses for over 30 years, starting out as a mobile provider and becoming one of the UK’s leading total communications partners. It provides a range of voice and data services, secure communications infrastructure, fixed and contact centre capability, and unified communications, and was the first mobile phone operator to offer a truly converged service for fixed and mobile.

Vodafone UK

Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England
www.vodafone.com

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693
Twitter: @VodafoneUKComms

Vodafone Limited
Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN
Registered in England No: 1471587