VODAFONE CUSTOMERS HAVE A DATA TO REMEMBER AT CAPITAL’S SUMMERTIME BALL
Ariana Grande’s performance topped the bill at Capital’s Summertime Ball with Vodafone for the amount of social media traffic and voice calls generated by fans on the Vodafone UK network.
Top artists such as Little Mix, Ariana Grande, Nathan Sykes, Louisa Johnson, Years & Years, Craig David, Flo Rida and Ryan Lawrie, the winner of the Vodafone Future Breakers competition, had concert goers reaching for their smartphones like never before as Vodafone customers captured their favourite acts on social media and called their friends. As a result, during last weekend’s seven-hour concert, the Vodafone network carried:
- Nearly 70,000 voice calls from the venue;
- Mobile data traffic peaked during Ariana Grande’s performance at 210GB of 4G data – the equivalent of all 80,000 fans each uploading information 15 times to Instagram during her set alone; and
- As Craig David took to the stage, the crowd streamed 187GB of 4G data, the equivalent of 46,000 average-length songs.
In total, Vodafone carried nearly 1,500GB of data, the equivalent of 30 million Snapchats sent and received across its 4G network at the event. Vodafone, the headline sponsor, was able to anticipate the mobile demand and installed additional coverage to ensure customers never missed a chance to share their day on their mobiles.
Capital’s Summertime Ball comes at a time when Vodafone is making its largest ever network investment in London, having spent £200 million in the capital over the last two years which has resulted in 4G coverage being extended to 99% of London with the lowest drop call rate ever. Vodafone has also recently launched a 30 day network guarantee to give new and upgrading customers the chance to try out Vodafone’s network before committing to a contract. It is the only mobile company to offer such terms.
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About Vodafone UK
Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 58 more, and fixed broadband operations in 17 markets. As of 31 March 2016, Vodafone had 462 million mobile customers and 13.4 million fixed broadband customers. For more information, please visit: www.vodafone.com
Vodafone UK partners with businesses of all sizes - from start-ups and small businesses to the largest corporates and the public sector. The company has worked with UK businesses for over 30 years, starting out as a mobile provider and becoming one of the UK’s leading total communications partners. It provides a range of voice and data services, secure communications infrastructure, fixed and call centre capability, unified communications and was the first mobile phone operator to offer a truly converged service for fixed and mobile.
Vodafone is currently spending around £1 billion on its network and services across the UK following a similar amount spent last year. This includes £200 million on its network in London, the introduction of its 4G service to more than 848 cities and towns, as well as thousands of smaller communities whilst also making network improvements across its UK 3G network. Meanwhile, The Vodafone Rural Open Sure Signal programme is also aiming to bring 3G coverage for the first time to 100 remote communities across the UK.
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