VODAFONE’S NETWORK GIVES CUSTOMERS THE POWER TO BE TOGETHER…WHEREVER THEY FIND THEMSELVES THIS CHRISTMAS
Vodafone UK’s Christmas 2016 advert has arrived and is available to watch across YouTube, Twitter and TV.
It’s a snowy Christmas Eve and the three Vodafone guys are meeting with friends, family and loved ones to celebrate – a tradition they’ve held for many years where they all come together at a picturesque cosy village pub to catch-up over a few festive mince pies. There’s lots for them to celebrate, the last time the three were together was when they unveiled the end of home broadband line rental charges and there’s introduction of a new character, a girlfriend!
Sadly, one is stranded halfway across the country on a broken down coach. Not letting the distance stop their fun, they use video calling across Vodafone’s even bigger and better network to bring them together and enjoy an enthusiastic game of charades whilst located in different postcodes. In a heart-warming scene, friends, family and even some of the locals at the pub come together to re-enact the charades and there’s even a magical moment with a dog called Dodger that really brings the game to life.
The advert, which premiered during The Price of Britain Awards last night on ITV1 can also be viewed on the Vodafone UK YouTube channel, here: https://www.youtube.com/watch?v=55VWRqdhDPE]. In addition, Vodafone will be using ‘First View’ on Twitter to launch the new advert and campaign for 24 hours across Twitter.
Bilge Ciftci, Head of Brand at Vodafone UK said; “Our Christmas advert demonstrates the importance of our network in bringing people closer to their loved ones at Christmas, whilst perfectly capturing the nation’s mood at this magical time of year.”
The advert was created and developed by Grey London and features the track I Feel Free by Cream. The pub featured in the advert is The George and Dragon in Long Hanborough near Oxford and the snow setting was created by Snow Business who also supply the sets for Game of Thrones.
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Notes to editors:
Vodafone Christmas TVC credits:
Executive creative director
Group Business Director
Another Film Company
Director/Director of photography
About Vodafone UK
Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 52 more, and fixed broadband operations in 17 markets. As of 30 June 2016, Vodafone had 465 million mobile customers and 13.7 million fixed broadband customers. For more information, please visit: www.vodafone.com
Vodafone UK partners with businesses of all sizes - from start-ups and small businesses to the largest corporates and the public sector. The company has worked with UK businesses for over 30 years, starting out as a mobile provider and becoming one of the UK’s leading total communications partners. It provides a range of voice and data services, secure communications infrastructure, fixed and call centre capability, unified communications and was the first mobile phone operator to offer a truly converged service for fixed and mobile.
Vodafone is currently spending around £1 billion on its network and services across the UK following a similar amount spent last year. This includes £200 million on its network in London, the introduction of its 4G service to more than 892 cities and towns, as well as thousands of smaller communities whilst also making network improvements across its UK 3G network. Meanwhile, The Vodafone Rural Open Sure Signal programme is also aiming to bring 3G coverage for the first time to 100 remote communities across the UK.
Vodafone UKVodafone House, The Connection, Newbury, Berkshire RG14 2FN, England